Faith Based Marketing Summit a First

On November 4, in Dallas, Texas, any one interested in learning what it takes to reach the faith-based community will most likely be present at the First Annual Faith Based Marketing Summit (faithbasedmarketing.com).

Dallas, Texas (PRWEB) October 7, 2005 –- The Prayer of Jabez. The Passion of the Christ. Rick Warren’s Purpose-Driven Life and this year's third Left Behind movie. The common element that will make all a success?

The faith based community.

And on November 4, in Dallas, Texas, anyone interested in learning what it takes to reach the faith-based community will most likely be present at the First Annual Faith Based Marketing Summit (www.faithbasedmarketing.com).

This unprecedented event features a collection of experienced speakers, from:

•    5 states

•    8 different marketing companies

•    10 marketing disciplines

All presenters will be focused on one topic: uncovering the secrets, tips, strategies, triumphs, and tensions associated with effectively reaching and communicating the faith based community.

Is there a flourishing subculture of Christian media? Are organizations that are trying to raise money connecting with the faith based community who give so philanthropically? Is the cultural mainstream targeting what some have called the "Christian ghetto" – otherwise known as consumers of faith? Are Christians just an audience niche which makes them more prone to "affinity" marketing? These are just some of the more philosophical issues to be addressed at the first gathering of the Faith Based Marketing Summit being held in Dallas on Nov 4, 2005.

In addition to the philosophical, the practical issues of marketing to the faith based community will be explored – with sessions such as:

•    Marketing research and how it’s applied to the faith based consumer

•    Word of mouth marketing – what is it? How do things go viral with this audience?

•    30 traditional advertising ideas in 30 minutes (radio, television, magazines and newspapers, billboard, etc.) and targeting the faith based demo

•    How the faith based community has embraced online marketing and the new media being used to further segment this audience

•    Creative uses of telemarketing – what works and what doesn’t

•    The applications of public relations for churches, non-profit organizations, movies and books, and other products – both faith based and mainstream

•    The "soup to nuts" on event marketing – when to use it, when to run from it

•    Email vs. snail mail – current trends and comparisons for the faith-based consumers/donors

The speaker line-up for the 1st Annual Faith Based Marketing is a virtual "Who’s Who" in Christian marketing:

•    Larry Ross, Billy Graham’s PR representative for the past 20 years,

•    Sissy Toney, formerly of LifeWay and currently on the Executive Management team at InService America

•    Bob Hutchins, owner of The Buzzplant – New Media Marketing Specialists to the Faith based entertainment and publishing industry.

•    Beth Cathey, President of the Renegade Idea Group (and served almost 15 years with KMA Direct – a Dallas full-service marketing and fundraising agency serving the Christian marketplace)

•    Kobey Nicholson – Renegade Lists – the “niche” finders for both postal and email mailing list needs

•    Eric Wright and Christine Bailey of Ground Force Network – charter members of the Word of Mouth Marketing Association

•    Honnie Korngold – Director of Marketing for Events and Conferences with Campus Crusade for Christ and currently owner of ChristianTravelFinder.com

•    Chris Wilson – named "Mover and Shaker" in American politics by Campaigns and Elections magazine; Chris has been involved in the work of over 100 current members of Congress

•    Several surprise guests have been promised as well

“Never before has a marketing cast of experts been put together to talk so specifically to and about the faith based community” Beth Cathey explained. "[Beth absolutely could not believe the response I got from each of these presenters when I sheepishly called them all on the phone and explained the vision for the Summit and asked if they’d consider being a part of such an event. I was blown away by the positive response they each gave!"

About Renegade Idea Group

Renegade Idea Group provides print and electronic media buying, marketing strategies, and list brokerage work for many for profit and not-for-profit organizations desiring to further the Christian cause. For more information about the Summit, visit www.faithbasedmarketing.com.

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