New Movement to Fight Skin Cancer: MDTV® PSA is Available to Air Nationwide to Help Fight Skin Cancer and Promote 'Sun Safety'

MDTV® Medical News Now, Inc., patient advocacy group, has released a powerful public service announcement, featuring the Women’s Dermatologic Society’s 'Families Play Safe in the Sun' campaign designed to increase awareness about skin cancer prevention. The PSA is available to air through the end of October to help promote 'Sun Safety' as a way of life.

Long Beach, CA, October 5 -- (MDTV®) – MDTV® Medical News Now, Inc., patient advocacy group, has released a powerful public service announcement, featuring the Women’s Dermatologic Society’s "Families Play Safe in the Sun" campaign designed to increase awareness about skin cancer prevention. The PSA is available to air through the end of October to help promote "Sun Safety" as a way of life. Important public information and Sun Safety tips are provided on the PSA, which the media can view and order (free of charge) at http://www.4u2c.tv/vnr.

The American Cancer Society has projected that one American dies every 68 minutes from melanoma. According to the WDS, this epidemic can be prevented with the help of important "Sun Safety" tips practiced daily during outdoor activities. Reaching out to different communities across the United States in a 15-city tour, "Families Play Safe in the Sun" responds to today’s urgent need for greater awareness about skin cancer prevention.

The WDS will be offering free skin cancer screenings, educational materials, and dynamic sun protection activities Thursday, October 27th at the 2005 California Governor and First Lady’s Conference on Women and Families, 300 East Ocean Boulevard and on Friday, October 28th and Saturday, October 29th from 9am-4pm at the Aquarium of the Pacific, 100 Aquarium Way, Long Beach, California.

For more information about the WDS, go to http://www.playsafeinthesun.org.

On the Air Nationwide: In the spirit of patient advocacy, MDTV® Medical News Now, Inc. provides medical intelligence that delivers a trusted platform for consumer medical communications and education through its award-winning medical news television show and video news releases. MDTV® strives to improve public health by providing medical professionals with effective media communication tools based upon principles of community leadership and direct to consumer education (DTCE™). As a trusted defender and upholder of ethical medical practices, MDTV® feels that unbiased medical education with a unified voice between pharmaceutical companies, medical societies, hospitals, and related government agencies, via local influential Provider Insitutions, promotes the most effective and comprehensive consumer education.

Information: http://www.mdtvnow.com

Current show topics: http://www.mdtvselectperio.org

Medical VNR production: http://www.4u2c.tv or call 877-MDTV-NOW (638-8669)

###