Safe Calling Takes Off on Dating Sites

PrivateCall™ Express debuts in first round of launches.

TORONTO, ON (PRWEB) October 6, 2005 -- Phone Matrix Inc. today announced the launch of its new PrivateCall™ Express phone service on three popular dating sites. PrivateCall lets people talk on the phone without exchanging numbers. Members can now get to know each other fast -- without risking safety and identity theft – on Megafriends.com, SugarDaddyForMe.com and CityBootyCall.com.

PrivateCall is designed to be simple and effective for the dating public. Daters set their availability and then just ‘click’ to select who they want to talk to. When the other party OKs a call, PrivateCall does the rest with proactive calling. The members are phoned and connected, with the inviting party being billed at the end of the call. If a person can’t be reached, PrivateCall’s heuristics intelligently repeat dialing until both parties are successfully connected.

“There's simply too much of a gap between online daters using instant messaging, chat and email to them showing up for their first in-person coffee date. Anonymous phone calling services allow online daters to talk on the phone and get a sense of chemistry, without divulging their telephone numbers,” stated industry analyst and editor of Online Personals Watch, Mark Brooks. “Anonymous phone calling services will proliferate in 2006 as the online personals industry becomes ever more sensitive about safety.”

The need for anonymous calling in the online personals industry has been evident for some time, but implementations have been gradual largely due to the amount of technical resources needed to integrate the services. PrivateCall Express promises to crumble that barrier with literally overnight installation – making the phone contact feature easily accessible to all personals site operators.

“I was amazed how quickly we were able to set up the service and start generating revenue,” said Gautam Sharma, founder of SugarDaddyForMe.com. “We had members talking on the phone less than a week after we first contacted Phone Matrix.”

“Our affiliates just put up a single web page and a few links to our site,” added Andy Siks, President of Phone Matrix Inc. “We preserve the dating site’s look-and-feel seamlessly, but all of the operational complexities are handled by the Phone Matrix servers, where we process up to 10 million calls per month”.

"Phone Matrix has crafted a very attractive service," said a spokesperson for Megafriends. "With a system we tried before, less than 1% of members registered for the anonymous calls. We’re not yet done promoting PrivateCall and the registration rate is already pushing 20%."

“We’re seeing an excellent level of consumer acceptance after just a week of operation,” stated Robert Atkins, owner of CityBootyCall.com. “It’s a real easy up-sell since there’s nothing to buy up-front and members pay just 25 cents per minute of talk time”.

Among the upcoming launches of PrivateCall Express are high-traffic destinations such as IwantU.com and FaceTheJury.com. Brian Fox, co-owner of FaceTheJury.com said, “I’m very excited about PrivateCall... we’re gearing up for a really big splash with this feature!”

About Phone Matrix Inc.

Founded in 2003 and headquartered in Toronto, Ontario, Phone Matrix Inc. is the leading provider of anonymous phone contact services to the online personals industry. With the past launches of its deep-integration version of PrivateCall, the PrivateCall contact and payment models set the standard for phone services on dating sites. For more information, contact Jaye Goldberg at 416-250-7438.

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