Balghar.Com, The Online Store That Brings Your Childhood Memories Home, Helps Parents Preview The Books And Other Products Before The Purchase

Balghar, Inc., the online store that brings your childhood memories home, is showcasing its technology that lets parents preview the products online before making a purchase decision.

For Immediate Release

Chicago, IL (PRWEB) October 7, 2005 -- Balghar, Inc., the online store that brings your childhood memories home, is showcasing its technology that lets parents preview the products online before making a purchase decision.

As a leading online retailer of children’s literature, Balghar is showcasing its technology through which parents can take a sneak preview of most of the books on its website, www.balghar.com. The preview option is especially useful for parents who want to make sure that the content of books they are purchasing is useful and appropriate for their children.

Through the “sneak preview” technology, parents can review up to 3 pages of most books on Balghar’s website. A number of our customers have found this technology to be extremely useful for selecting age-appropriate material for their children. One of our newest customers, Rajeev Dhir of San Francisco was attracted to our website precisely because of this technology. “The number of eCommerce businesses focusing on South Asian children is very limited to begin with, however, Balghar stacks right up there with similar American storefronts that focus on children’s products,” said Rajeev. “I was very impressed with the sneak preview technology of Balghar, which allowed me to know ahead of time what my kids could expect in the books I was purchasing for them,” he added.

The Balghar team wants to create a hassle-free shopping experience for parents on its website. “This is precisely the reason why we introduced the industry-leading sneak preview technology on our website,” stated Balghar’s President and CEO Lori Bhatia. “There are no other children-focused South Asian online stores offering this technology. Parents can review the books they are buying before they make the purchase just like they can on their corner book store.”

Balghar’s business philosophies are simple:

•Showcase products with proven appeal to both children and their parents

•Offer only the highest quality products, made especially for their deserving customers

•Respect and value their customers by offering superior service and personal attention

Balghar means house of kids in many South East Asian languages. Many parents have known about various Balghars in the Indian sub-continent.

Balghars may be known as playgroups, activity centers, or exercise gyms in different parts of the region. Balghars invoke sweet memories of a beautiful childhood for many parents from the sub-continent. The company’s name is a way for parents to bring those sweet memories back into their own children's lives.

About Balghar, Inc.

Balghar, headquartered in Chicago, IL, is the only online store which offers a wide-selection of multi-lingual books, comics, cards, strollers, prams, toys, and other essentials for parents of South East Asian origin worldwide. Balghar is a resource for parents who wish to give their children quality products with an emphasis on those items they grew up with. Our online offerings cover the entire range of products for children, from those essentials that you can never find in their local department store (for example, kid-sized musical instruments), to the special story books they read as a child (like Karadi Tales, Amar Chitra Katha and Chacha Chaudhary).

The Chicago-based company is led by Lori Bhatia, President and CEO. The operations in New Delhi, India are headed by Gaurav Kumar, Manager of Operations.

For more information and to start shopping, visit us at www.balghar.com.

Contact:

Lori Bhatia, President and CEO

Balghar, Inc.

1-877-BALGHAR

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