SEO Gone Wild: Devious Tricks and How to Get it Under Control

New search engine optimization guide helps Website marketers learn how navigate the SEO industry’s dark side – scams, unethical techniques, blunders, trends and more.

CLEVELAND, Ohio (PRWEB) October 10, 2005 -– A new search engine optimization guide exposes the industry's dark side - everything from money back guarantees and duplicate content to keyword stuffing and cloaking.

"Taming the SEO Beast: Tips, Traps and Trends," a free guide from Cleveland, Ohio-based Fathom SEO, offer marketers insights about controversial techniques and services that can cut deeply into profitability.

The free guide covering “black-hat” and “white-hat” techniques is available for any business or organization that is thinking about hiring an SEO consultant. Register for your copy at:

http://www.fathomseo.com/forms/seotips.asp

"Take this information seriously if you don't want to waste your money on an SEO firm and its questionable services or get banned by search engines," said Michael Murray, Fathom SEO's vice president. "Yes, you can write META tags and place some keywords in your text and make headway. But watch what happens when you come face to face with the industry's hideous elements."

The guide also includes a series of tips and tools any Web site marketer can use to help drive traffic while staying on the safe side of the SEO ethics boundary.

Murray is available to discuss the guide, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111.

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). As an SEO firm, Fathom SEO provides pay-per-click (PPC) bid management, link building, web analytics, custom web site development and permission-based marketing services.

Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO developed as a division of Fathom IT Solutions, also based in Cleveland. Since its start in 1986, Fathom IT has been in the forefront of applying state-of-the-art interactive business technologies to solve client problems. Fathom SEO has seasoned and knowledgeable SEO consultants with diverse skills.

Visit us at www.fathomseo.com (http://www.fathomseo.com) or call 216.861.5951 or 866.RANK.YOU (726.5968).

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