Seminar To Increase Direct Marketing Effectiveness and Overall Sales

SDDMA presents two powerful events at the La Jolla Radisson on Tuesday, October 18. “Crafting Copy That Really Sells,” a special hands-on workshop given by direct marketing industry veteran Karen Marchetti, Senior VP of Strategic Marketing and Advertising, will run from 8:00 a.m. to 11:00 a.m and “Aligning Your Marketing for Outrageous Business Growth”, presented by Debbie Bermont, President of Source Communications, which will run from 11:30 a.m. to 1:30 p.m.

Seminar To Increase Direct Marketing Effectiveness And Overall Sales

Marchetti on Crafting Copy That Sells;

Bermont on Marketing for Outrageous Business Growth

San Diego, CA (PRWEB) October 11, 2005 – The San Diego Direct Marketing Association (SDDMA), a San Diego-based networking organization for direct marketing professionals, is presenting two powerful industry events at the La Jolla Radisson on Tuesday, October 18. “Crafting Copy That Really Sells”, a special hands-on workshop given by industry veteran Karen Marchetti, Senior VP of Strategic Marketing and Advertising Inc., will run from 8:00 a.m. to 11:00 a.m. The morning seminar will be followed by “Aligning Your Marketing for Outrageous Business Growth”, presented by Debbie Bermont, President of Source Communications, which will run from 11:30 a.m. to 1:30 p.m.

Crafting Copy That REALLY Sells – Seminar Event

Karen Marchetti leads this powerful, hands-on seminar that will help you generate leads and sell directly from your Web site, direct mail, email, or print ads – with direct-response copy that really SELLS! This special seminar on effective copywriting will teach you how to:

•    Develop a creative outline that makes copywriting a breeze!

•    Formulate a strong positioning statement for your product or business

•    “Merchandise” your offer to make it sound irresistible

•    Layer your copy with the 7 “emotional drivers” that motivate response

•    And more!

Align Your Marketing For Outrageous Business Growth – Luncheon Event

Debbie Bermont will take you step-by-step through a proven alignment process that can easily double your business in just a few months. She’ll show you how to apply the alignment process to all aspects of your marketing -- direct mail, e-mail marketing, Web site, brochures and direct response advertising -- so you can significantly reduce your marketing costs and increase your response rate. In this exciting luncheon, you’ll discover:

•    How to align your business in the marketplace

•    The 5 tell-tale signs that your marketing is out of alignment

•    A 4-step process for putting your business back on track

•    How to attract and retain your ideal customer

•    And more!

Registration Information

Registrants must sign up before noon, October 14, by going online to www.sddma.org, or faxing an Event Registration Form to (619) 446-6396. Seminar and Luncheon cost (combined) for members is $124: non-members $144. Seminar only cost for members is $99; non-members $119. Luncheon only cost for members is $35; non-members $45.

About SDDMA

Approaching its 30-year anniversary, the SDDMA attracts a broad range of local direct marketing professionals in the advertising and marketing industry. The San Diego-based networking organization provides educational luncheons and seminars that cover a wide range of information on direct marketing techniques, creative strategies, response mechanisms and analytics. From promotions to branding, education and networking opportunities, each month SDDMA members gain valuable information that help them maximize marketing efforts and bolster their professional career. For more information on the SDDMA, visit www.sddma.org or call Michele Nowicki, SDDMA Executive Director, at (858) 503-1471.

Contact

Randy Gerson, President, SDDMA

(800) 980-0799, ext. 204; Cell (619) 851-0265

randyg@innovativepostcards.com

www.sddma.org

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