Local Teen Launches Innovative Marketing and Advertising Firm

Washington, DC metro area teen launches third company, this time spearheading a full-service marketing, PR and advertising firm dealing primarily with music-related companies and services.

Fairfax, VA (PRWEB) October 14, 2005 -- At an age when most are cracking open textbooks and working part time at retail stores, one Fairfax resident is getting a significant jumpstart on her career.

Rana Sobhany, 19, is a George Mason University student who knows exactly what she wants and how to get it. Forming her first company at age 17, Sobhany has already incorporated three companies, ranging in specialty from an indie record label to an artist management firm. Her latest endeavor, Inchoate, Inc., is a full-service marketing, PR and advertising firm dealing primarily with music-related companies and services.

“Music has always been my passion,” Sobhany, a lifelong musician, explains. “I was able to identify a niche and use my knowledge and experience in the field to create a solid business plan utilizing the need for marketing and promotions in an otherwise overlooked market. I was in the right place at the right time.”

Inchoate, meaning ‘something unrefined and undeveloped,’ is one of only a handful of marketing and advertising firms focusing on the image and brand development of music businesses, a fact made even more noteworthy considering the geographic location of the company.

“The beauty of using the Internet as a communication tool is that I am able to contact and work with companies nationwide immediately without having to worry about the restriction of distance.” Sobhany clarifies. “From a PR standpoint, this facilitates my ability to instantly promote a company or deal with damage control without a face-to-face meeting, no matter where I am in the world.”

Her clientele currently includes recording studios, record labels, and individual artists, but is quickly expanding to include nightclubs, music retailers and universities. “What I love about Inchoate is how adaptable the company is. I did everything I could to ensure that Inchoate would not be confined to only one area of expertise or one demographic. My previous enterprises were very boutique and specialized, but I saw the potential in this company, and I foresee the business to expand tenfold within the next five years.”

For additional information or to request an interview, please visit Inchoate at http://www.inchoateinc.com

Contact: Shahrum Amiri

Inchoate, Inc.

7481 Huntsman Boulevard Suite 820

Springfield, Virginia 22153

Phone: (703) 203-2508

Fax: (703) 995-4929

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