Phelon Group CEO Contributes to “The Big Moo” Promise Phelon Shares Customer Expertise in New, Innovative Seth Godin Marketing Book

The Phelon Group, a strategic consultancy helping enterprise technology companies better understand and monetize customer relationships, announced today that its founding partner and CEO, Promise Phelon, is among a select group of top business leaders to share expertise with marketing professionals through contributions to Seth Godin’s latest book, “The Big Moo: Stop Trying to be Perfect and Start Being Remarkable.”

Campbell, CA (PRWEB) October 20, 2005 -- The Phelon Group, a strategic consultancy helping enterprise technology companies better understand and monetize customer relationships, announced today that its founding partner and CEO, Promise Phelon, is among a select group of top business leaders to share expertise with marketing professionals through contributions to Seth Godin’s latest book, “The Big Moo: Stop Trying to be Perfect and Start Being Remarkable.”

Godin, a best-selling author of several marketing books, recruited what he calls “33 of the world’s most talented and engaging business leaders and authors” to contribute. “The Big Moo,” follows in the footsteps of his previous bestseller, “Purple Cow.” The latter challenged organizations to become remarkable; “The Big Moo” provides insight into meeting that challenge. Phelon shares the pages with the likes of visionaries such as Malcolm Gladwell, Mark Cuban, Guy Kawasaki and Chris Meyer.

“I asked Promise to write for this book because of her thought leadership in the movement to eradicate customer abuse,” said Godin. “In helping mega technology companies leverage their customer relationships as assets rather than commodities, she is truly on the cutting edge.”

Phelon’s expertise is in customer relationship strategy and innovation, as well as in customer perception and values alignment. She is the recognized thought leader in developing and applying Customer Leverage principles to customer programs and is well known for her business-to-business word-of-mouth marketing expertise. Phelon has helped companies such as Adobe, EMC, Hewlett-Packard and Intel minimize sales cycles, maximize marketing impact and strengthen crucial customer relationships through Customer Leverage initiatives.

An accomplished author, Phelon serves as columnist, speaker and thought leader for many industry publications. Most recently she contributed to “Measuring Word of Mouth, Volume 1,” published by the Word of Mouth Marketing Association (WOMMA). The book established the first set of standards for tracking and quantifying word-of-mouth marketing.

“To be included among so many business visionaries is proof that customer leverage principles are finally receiving due recognition,” said Phelon. “It’s exciting to be a part of this book because it’s a catalyst for change, not only in the sense that it will provide powerful information to the business community, but also in that it will make a difference in the lives of so many through the donation to charities.”

The Big Moo is published by Portfolio, an imprint of Penguin Group (USA). All 33 contributing authors are donating their royalties to three charities: The Juvenile Diabetes Research Foundation (www.jdrf.org), Room to Read (www.roomtoread.org) and the Acumen Fund (www.acumenfund.org).

To learn more about the book, or to order a copy, go to www.sethgodin.com/big moo.

About The Phelon Group

The Phelon Group is a strategic consultancy that has established itself as a major force in the creation of mutually beneficial customer relationship programs and initiatives. Its work helps enterprise technology companies better understand and monetize customer relationships for high-impact marketing and positive word-of-mouth, for increased revenue streams and faster sales cycles, and for a competitive edge in the marketplace. Since its founding in 2002, The Phelon Group has conducted successful projects and engagements for leading enterprise solution providers such as Adobe, Hewlett Packard, EDS, Amdocs and EMC Corporation. For more information, please visit www.phelongroup.com.

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Erika Powelson

Powelson Communications

831-424-1811

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