The Phelon Group CEO Chosen to Speak at B2B Lead Generation Summit Customer Relationship Thought Leader is Featured Presenter for MarketingSherpa Event

Promise Phelon, founder and CEO of The Phelon Group, a strategic consultancy that creates and supports customer programs and initiatives for enterprise technology firms, will join an elite group of participants as a featured speaker at MarketingSherpa’s 2005 Business-to-Business Lead Generation Summit. Promise Phelon will present an advanced seminar discussing “How To Get Clients To Agree To Case Studies” where she will discuss how case studies fit into the IT marketing realm, how to persuade customers to participate and then, how to truly leverage the case study as an effective sales and marketing tool.

(PRWEB) October 21, 2005 --

Who:    Promise Phelon, founder and CEO of The Phelon Group, a strategic consultancy that creates and supports customer programs and initiatives for enterprise technology firms, will join an elite group of participants as a featured speaker at MarketingSherpa’s 2005 Business-to-Business Lead Generation Summit.

What:    Phelon will present an advanced seminar discussing “How To Get Clients To Agree To Case Studies” where she will discuss how case studies fit into the IT marketing realm, how to persuade customers to participate and then, how to truly leverage the case study as an effective sales and marketing tool.

When: Tuesday, October 25, 2005

    11:15 a.m. – 12:15 p.m.

Where:The Conference Center at Waltham Woods

Boston, MA

About Promise Phelon

Promise Phelon is founding partner of The Phelon Group and leads the firm by studying and analyzing enterprise markets to develop strategies that help the firm's clients anticipate and meet changing market directions head-on. She is the recognized thought leader in developing and applying Customer Leverage principles to customer reference programs. Promise has helped market-leading companies such as Adobe, EMC, Hewlett-Packard and Intel minimize sales cycles, maximize marketing impact and strengthen crucial customer relationships through Customer Leverage initiatives. Prior to founding The Phelon Group, Promise held senior marketing leadership positions within Sales Enablement, Product Strategy and Product Marketing at BEA Systems, and also worked with other industry leaders such as SAP and KPMG in various sales and consulting roles. Promise is an accomplished author, serving as columnist, speaker and thought leader for many industry publications. Promise is also actively involved in various marketing leadership organizations, notably the Word of Mouth Marketing Association (WOMMA.)

About The Phelon Group

The Phelon Group is a strategic consultancy that has established itself as a major force in the creation of mutually beneficial customer relationship programs and initiatives. Its work helps enterprise technology companies better understand and monetize customer relationships for high-impact marketing and positive word-of-mouth, for increased revenue streams and faster sales cycles, and for a competitive edge in the marketplace. Since its founding in 2002, The Phelon Group has conducted successful projects and engagements for leading enterprise solution providers such as Adobe, Hewlett Packard, EDS, Amdocs and EMC Corporation. For more information, please visit www.phelongroup.com.

About MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals.

MarketingSherpa's 2005 B-to-B Lead Generation Summit is a two-day intensive summit for b-to-b marketers and provides the latest thinking, techniques and tips from industry experts. For more information, please visit www.marketingsherpa.com.

Media Contact:

Erika Powelson

Powelson Communications

831-424-1811

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