White Webb Designs Flagship Store for Gemelli, a New Clothing Boutique on Melrose Avenue in Los Angeles

Matthew White and Frank Webb, bi-coastal interior designers, have designed the first retail establishment for Gemelli, a clothier specializing in fine quality, Italian-made fashions for men and women.

(PRWEB) October 22, 2005 -- Interior designers Matthew White and Frank Webb have created a stunning new retail emporium for Gemelli, a clothier specializing in sophisticated, Italian-made fashions for men and women. Previously selling their merchandise exclusively through high-end department stores and boutiques, Gemelli is now launching its first retail establishment in one of the swankest shopping corridors in Los Angeles. For this initial venture, Gemelli founders, Farhad Heidari and David Goldman, turned to White Webb to create a space that is beautifully tailored and luxuriously comfortable – the perfect expression of their clothing and philosophy of living.

Known primarily for their high-end residential interiors, White Webb is also venturing into the retail space for the first time. Excited by the opportunity to create a chic environment for this exciting, young fashion company, Matthew White and Frank Webb have gone to great lengths to design a space that embodies the spirit and quality of the Gemelli brand. Highly nuanced and finely detailed, the shop will appeal to the discerning customer who seeks great style, superior quality and a wardrobe that is youthful but sophisticated. From the sleek upholstery to the rich terracotta walls, the modern space complements the clean lines and urbane style of the clothing. Certain Baroque flourishes, such as the massive entry mirror specially designed by White Webb, similarly evoke the character and classic detailing of the Gemelli line. Inviting and cool, rich and textured, refined and spirited.

Located at 8250 Melrose Avenue, Gemelli opens its doors in October 2005. Adding to the already impressive collection of boutiques that span Melrose between Fairfax and La Cienega, Gemelli will reinforce its image as THE place to shop for attire in Los Angeles.

About Gemelli

Founded by partners David Goldman and Farhad Heidari, Gemelli prides itself in using the highest quality and refined garments, while exuding its belief that their company does not only create clothing; it also represents a lifestyle that epitomizes elegance, individuality and world consciousness. This is a vision that Gemelli has followed from day one and a value that lives on today.

For more information, visit http://www.gemelli-milano.com.

About White Webb, LLC

With offices in New York and California, White Webb focuses on the design of high-end residential interiors and home furnishings. Rather than specialize in a particular style or period, the firm espouses genuine eclecticism, which can be evidenced by its wide range of design projects and expanding product lines. Inspired by classical design and architecture, the team seeks innovative ways to translate those elements into fresh and timeless designs suited for modern living.

For more information, please contact 212-889-2900 or visit the firm’s website: http://www.whitewebb.com.

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