Inspiring Science Exploration at Local Malls

Something for everyone – that is the promise Edmund Scientific has made to its customers for over 50 years. Now Edmund Scientific builds on their success of recent years with a new business venture: retail locations.

(PRWEB) October 27, 2005 -- Something for everyone – that is the promise Edmund Scientifics makes to its customers. Edmund Scientifics is a leading distributor of science-related tools and toys based out of Tonawanda, New York.

For over 50 years, Edmund Scientifics has functioned mainly as a catalog business, mailing three million catalogs a year to teachers, students, hobbyists, and science enthusiasts alike. With products designed to inspire science exploration, Edmund Scientific is conducting some experiments of their own.

This year, Edmund Scientifics builds on their success of recent years with a new business venture: retail locations. This fall saw the grand opening of four Edmund Scientifics retail mobile units in local malls – Galleria Mall and Elmwood Avenue in Buffalo, McKinley Mall in Blasdell, and most recently, the Eastview Mall in Rochester.

During 1942, Edmund Scientifics founder, Norman W. Edmund, an amateur photographer, turned to an order-by-mail advertisement to find a specific lens. Difficulty in finding the lens prompted him to place his own ad offering specialty lenses in a photography magazine. The lenses sold out almost immediately and the Edmund Salvage Company was born. Later Edmunds grew beyond being an optics company to one that offered exciting science products for a wide consumer base. Well-known through catalog and online presence, Edmund saw the opportunity to expand and reach new customers with the use of retail. This new area for growth has proven full of possibility.

Thousands of Edmund Scientific products line the shelves of the new retail kiosks. Each unit is designed with glass counters and display cases which vividly present merchandise from activity kits to zoom microscopes. Attractive to customers of all ages and interests, Edmund Scientifics items encourage exploration of all things related to science. A curious star gazer will find a variety of high performance telescopes, children will find endless kites, building kits, and crafts; aspiring secret agents will see high tech spy gear; and budding scientists will delight in the latest robotics materials. While visiting the kiosks you can also pick up a copy of Edmund Scientifics catalogs featuring their full line of products. Open now at the start of the holiday shopping season, Edmund Scientifics’ kiosks offers a unique collection of gifts that both excite and inspire.

Edmund Scientifics headquarters is located at 60 Pearce Avenue in Tonawanda, New York. For any questions, interviews, or media requests, please contact Tim Burns at 716-874-6020 or Noël France at 585-321-9458. For more information on Edmund Scientifics, please visit www.scientificsonline.com.

For More Information Contact:

Timothy Burns, Catalog Manager, Edmund Scientific

716-874-6020

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