Avinta Communications' ''Phoenix Project'' Will Accelerate the Rollout of Broadband

Description of project to improve rollout of Broadband services by Phone and Cable companies.

SUNNYVALE, Calif. Nov. 20, 2001--Avinta

Communications, a three-year-old systems engineering company located in

Sunnyvale, Calif., announced a unique telecommunications technology and

networking architecture. The "Phoenix Project," named by Avinta,

significantly simplifies the deployment, yet improves the use of broadband

service in residences, multi-person living quarters and small offices.

Don Wellington, VP Sales & Marketing, explains: "The implementation of

broadband services to the mass subscriber market has met with some inherent

problems. From the service provider side, there is no clear broadband

demarcation to the inside of the subscriber premise. This contributes to

difficult and expensive troubleshooting. From the subscriber side, the

uncertainties of self-installation for full bandwidth speed cause

frustration. A key component to subscriber retention and satisfaction is the

ability to easily use a voice and/or data network with their broadband

service. Simple networking solutions for the mass market consumer have been

hard to find.

"Broadband service providers have concerns about the QoS (Quality of

Service) for digital voice channels within the subscriber premise. This QoS

concern also applies to the consistency of the broadband digital bandwidth

for Internet connectivity and data networking purposes. The market is

fragmented with no clear direction for applying data networking solutions to

consumer needs."

Avinta's Phoenix Project, using AvintaNET technologies, solves these

problems. The AvintaNET solution uses intelligence based on

Telecommunications instead of Computer (TCI-Telephony Computer Integration

vs. CTI-Computer Telephony Integration). Avinta began the AvintaNET

development process on the fundamental basis that the telephone system is a

tried and true technology that has been reliable and satisfactory to the

mass market. Applying POTS technology in a unique way, Avinta created a

system architecture that provides both clear demarcation for the service

providers as well as an easy voice and data networking for the subscriber.

During the last few months, Avinta has previewed the Phoenix Project to

Regional Bell Companies, large cable operators, subsystem manufacturers and

IC chip providers. The consensus evaluation is that the Phoenix Project has

merit. Several companies expressed enthusiastic endorsement of Avinta's

plan. Based on these meetings, Avinta is moving quickly to product

implementation for the market.

The ingredients that make up the AvintaNET system architecture include a

"Gateway" that is enabled to receive the broadband and distribute it into

the subscriber premise. The "Gateway" would also be the "server" point for

networking technologies accessing the Internet for multiple computers. The

"Gateway" function ultimately could reside in the phone company's Enhanced

Network Interface Device (ENID) or a cable company's Broadband Telephony

Interface (BTI).

In addition, telephone station sets with "AvintaNET Built-In" would be

controllers for both voice and data networks. With the TCI concept, the

AvintaNET-enabled station sets (PETS-Plain Enhanced Telephone Set) provide

the phone extension number for the voice network and the data terminal

address for the computer network. The technology that enables the extensions

and addresses is proprietary and owned by Avinta Communications.

A key factor to this concept is not needing a central network controller

(switch, router, etc.) for the phones or the computers. AvintaNET technology

is based on a "peer-to-peer" concept. This distributed system architecture

for unified voice and data networking is another Avinta proprietary

property.

Wellington continued: "While the overall 'Phoenix Project' can be

difficult to grasp by the non-technical person, the benefits are clear: easy

installation and simple trouble-shooting leading to a reliable voice and

data network for the mass market. Avinta's solution taps the continued

demand for broadband networking of phones and computers in residences, small

offices, dormitories and other shared multi-person environments. Both the

service provider and the mass market consumer will benefit from this win-win

situation."

Abraham Chen, founder and chief architect of AvintaNET, summarized, "As

the mythological Phoenix rose from the ashes, Avinta is utilizing the

century-old telecommunications practices to harness the new broadband

technology for improving the consumer experience."

Avinta Communications is a privately held systems engineering company

specializing in voice and data networking technology for the SOHO market.

For more information please visit the Web site at www.avinta.com.

Visit Avinta Communications Inc. at the Intl. Consumer Electronics Show,

January 8-11, 2002, Las Vegas, Nevada; Booth M 18449, New South Hall, Las

Vegas Convention Center.

--30--drw/avinta

CONTACT: Avinta Communications Inc.

Jessie Lavery, 408/734-5295 ext. 59

Fax 408/734-5296

E-Mail: marketing@avinta.com

Web site: http://www.avinta.com


Contact Information
Don Wellington
Avinta Communications Inc
http://www.avinta.com
408-734-5295 ext 58

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