Brand Name Marketing: 'The Baddest Dude' Says Skip the Expensive Advertisng -- Just Buy Your Way to the Top

Company Creates Media Buzz with a for sale sign attached to the domain name "TheBaddest Dude.com".

Louisville, CO (PRWEB) November 10, 2005

Brand Name Marketing: A ‘must have’ component in all marketing campaigns. Companies patent, trademark and monitor the use of their valuable “moniker.” The brand name becomes valuable after millions of dollars have been spent associating the name with a product.

Examples are seen everywhere- ‘Pepsi; soft drink, ‘Target;’ discount department store; ‘Wal-Mart;” an everything discount store. This automatic association is not automatic- it is costly.

That is why many are welcoming the stategy created around the media blitz for valuable domain name “TheBaddestDude.” The offering triggers the question: “Can You skip the marketing if you just buy the right name to begin with?.

Now that even the smallest business can operate on the internet in big budget numbers, an the effective domain name is worth its weight in gold and even harder to get. Tab Olatunji, Principal member of Time Map, Inc. which currently owns the rights to domain name "TheBaddestDude.com." comments, ”The possibilities of building a company around a name like this are endless and only limited by the imagination. Most guys think they are or at least want to be ‘the Baddest Dude’ in some way on some level… so this just lends itself to a dynamite marketing strategy.”

“A solid name is always followed with a catchy logo and ‘TheBaddestDude.com’ has both built in, “ said marketing professional Harry Goodliffe of Liberty Newspaper Groups. He adds, "A sharp company could really run with this and develop their own unique product line around the name itself. Everyone knows what “Thebaddestdude.com represents…but what does it look like?”

Olatunji added, “It is critical to have some fundamental understanding about the male ego or male psyche and the "Driving Force" behind it in order to see the amazing lucrative potential in owning this domain name. A company could use this in-house or broker this as an outside deal, for merchandising in almost any entertainment venue."

Bottom line, the media buzz has always acknowledged it is all in the name... and who will reign “The Baddest Dude” remains to be seen. For more information contact:

720-987-5252

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