Online Trends for e-fulfilment Retailers Look for Alternatives

Presenting accurate and a well researched database has become a priority for bricks+clicks as well as online retailers. The need for retailers is to populate their websites with detailed product information.

West Byfleet, Surrey (PRWEB) November 12, 2005 -- As the online shopping trend grows exponentially, it is becoming imperative for retailers to have products available and visible on their websites. Not only are consumers shopping online but the UK research revealed that instead of turning to search engines other than Google to search for products online, consumers are increasingly using price comparison websites with 71% admitting they have used one before.

Presenting accurate and a well researched database has become a priority for bricks+clicks as well as online retailers. Another spin-off has been the use of targeted contextual advertising either through ads placed on the webpage or pop-ups.

Virtual warehousing

For a web merchant with 5,000 items in their catalogue who wants to increase it to 50,000, it becomes difficult to populate the website with product features, images as well as feature descriptions. A long drawn & tedious process, it makes sense that more and more organizations are turning to third party sources of product databases to populate their website with detailed information about the products.

ENCODEX® is the latest innovation that has been developed by GfK Marketing Services to facilitate this requirement of their clients. A comprehensive catalogue for all electronic products, ENCODEX® essentially is the definitive resource for information on all the products a retailer stocks.

ENCODEX® can supply product information with detailed product descriptions, definitions and quality images. ENCODEX® can be used to provide timely and adequate information with a view to facilitating management of inventories, sales, deliveries and, thus, lowering overall costs and increasing customers’ satisfaction

About ENCODEX:

ENCODEX® is the leading international provider of structured, standardised product information in the field of consumer electronics domestic appliances and I.T Products. ENCODEX is a subsidiary of the GfK Group. ENCODEX solutions support leading companies in the development and maintenance of product information, as well as the design of Internet and in-store display materials.

Every article is independently acquired by product specialists with long standing contact to manufacturers. Our database is updated daily. Consequently any new products are automatically available.

ENCODEX classifies and standardises article data by a defined list of technical feature characteristics for each product group. Structured data supports sophisticated search and comparison functions.

The current range is more than 100 product groups from toasters and televisions to PCs on offer. Our aim is not only to cover specific product groups, but also markets / countries as comprehensively as possible.

For any further information, please contact Brian Flower, Senior Product Manager at 08706038143.

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