Webinar Identifies 50 Common, Costly and Easily Correctible Search Engine Marketing Mistakes Made by Marketers and Provides Solutions

SendTec, Inc. will present a free webinar on December 1, 2005 from 2-3 pm EST covering the top 10 mistakes made by Search Marketers. The webinar will be filled with practical solutions that can improve campaign performance and increase profits immediately.

(PRWEB) November 29, 2005 -- On December 1, 2005, Multichannel Merchant Magazine and SendTec, Inc. will present a free webinar from 2-3 pm EST covering the top 10 mistakes that marketers make. Every attendee will receive a free e-book detailing all 50 mistakes and the recommended solutions to fix them.

This webinar is designed for marketers who already employ search and those planning to implement a search engine marketing (SEM) strategy in the future. The webinar will be filled with practical solutions that can improve campaign performance and increase profits immediately. The marketing strategists at SendTec will help identify the costly errors made by large and small companies and recommend corrective actions. These marketing miscues span every area of search including keyword development, copywriting, landing page design, bidding, competitive issues and more.

The “50 Common Search Engine Marketing Mistakes” webinar was developed by SendTec after over one hundred conversations with clients and prospects and analyses of their SEM and SEO programs. Discussing these findings will be Irv Brechner, Chief Marketing Officer, and Tim Daly, Vice President, Marketing Strategy, both from SendTec, as well as Multichannel Merchant Magazine’s Brian Quinton.

“No matter how well you may think your campaign is running, there is always room for improvement. The low hanging fruit is just eliminating the common mistakes that so many marketers are making.” stated Daly. “Just identifying and resolving these issues are the first steps towards increasing return on investment from Search Marketing initiatives,” added Brechner.

To register for this complimentary webinar on Thursday, December 1, 2005 at 2pm EST, visit:

http://multichannelmerchant.com/events/webinars/search_mistakes_profit/

About SendTec Inc.

SendTec is a full service direct marketing company specializing in Internet customer acquisition and DRTV advertising. We have the skill sets and seasoned marketing professionals to drive ROI-centric, scalable results. We are a new bread of agency, technology enabled and 100% accountable to achieving objectives. We have extensive multi-disciplinary skills in-house to help clients acquire, retain and build profitable, long-term relationships with their customers. To over 100 national clients, SendTec provides comprehensive Internet Advertising and DRTV Services including performance-based Internet media and DRTV media buying. We have a full suite of Internet and DR tracking systems including the only patent-pending DRTV to Internet tracking service.

About Multichannel Merchant Magazine

Multichannel Merchant is a multi-media franchise that provides superior intelligence on selling products through print catalogs, transactional Web sites, retail locations, and cross-channel integration. It helps executives Integrate across channels and make their business streamlined and intelligent; Sell products and cross-market effectively across channels; and Deliver an experience that creates loyal customers and generates long-term, tangible value.

Multichannel Merchant provides information the way you do business - across multiple channels. Utilize our entire franchise to get the insights you need, including our print magazine, e-newsletters, conferences, Web sites, Webinars and more.

Contact

Irv Brechner, Chief Marketing Officer

SendTec Inc.

732-321-1924

http://www.sendtec.com

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