New Boulder Logic Reference Manager™ Release Offers Unique Capabilities for Enterprise Customer Reference Management

An enhanced version of Boulder Logic Reference Manager™ is now available. Boulder Logic Reference Manager is a hosted software application designed specifically for creating and maintaining a successful enterprise customer reference program.

Boulder, CO, (PRWEB) November 30, 2005 -- Boulder Logic, the customer reference management specialists, today announced the immediate availability of an enhanced version of Boulder Logic Reference Manager™, a hosted software application designed specifically for creating and maintaining a successful enterprise customer reference program. The new version includes opportunity matching, participation guidelines and interest profile features.

“We are excited about this release. It includes new functionality based on our experience, research and direct client feedback. We are offering features to support customer reference management that are available in not other commercial application”, said Joshua Horwitz, Boulder Logic President and Founder.

The capabilities found in the new Boulder Logic Reference Manager release include:

Enhanced Customer Participation Guidelines

A common challenge in customer reference programs is the overuse of a small set of customers. When customers are repeatedly called upon to act as references, companies risk frustrating these important individuals. Boulder Logic’s improved management feature allows guidelines to be set for individual contacts and at the company level to allow better decisions and avoid reference customer burnout. Enhanced guidelines prevent overuse of customers and encourage a more balanced approach which results in better relationships.

Opportunity Matching Search

Typical customer reference database searches return zero results if too many criteria are defined. Eliminating this frustration, Boulder Logic has redesigned its search engine with intelligent algorithm for matching referable customers to opportunities. As a result, the program will be more effective and used as a critical resource.

Interest Profile Notifications

Too often references are used in the sales cycle only when requested. Boulder Logic Reference Manager allows users to create alerts for newly available reference materials or customers worldwide that may support an upcoming sales cycle. Automatic notifications increase proactive use of references that will lead to improved sales cycle.

These new features and others are immediately available as part of the new release of Boulder Logic Reference Manager. Existing customers receive all upgrades and ongoing telephone support free of charge.

About Boulder Logic

Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit www.boulderlogic.com.

Media and analyst contact:

For inquiries, contact ckemp@dahliapr.com or 303-394-9939

© 2005 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.

# # #