Tech Starts up Now have Access to Experienced Marketers Without Committing to Full-time Hires

The Hera Group offers flexible and cost effective marketing and communications services to early stage technology start-ups

Seattle, WA (PRWEB) December 4, 2005 -- The Hera Group, a new marketing and communications consultancy offers a new model of flexible staffing to technology start-ups not yet ready to take on the expense of hiring full time marketing staff.

Many technology start-ups face the challenge of needing marketing expertise before funding is available to expand the core team. This places considerable stress on already stretched resources.

“The Hera Group is a network of marketing professionals with experience spanning a wide range of technologies, geographies and industries,” says Erica Tuohy, a Principal at The Hera Group.

“We offer services both to companies wanting to augment their team for a limited period of time as well as to companies who have discrete projects that need an objective and creative approach,” she says.

The Hera Group offers experienced practitioners rather than a consulting methodology. Typical projects include developing corporate and product positioning and tools to support raising capital, launching new products to the market as well as developing marketing plans.

With this flexible approach, clients can achieve and exceed their goals with minimal disruption and without having to stretch the HR budget.

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