Doie Announces Its Premier Collection

Sophisticated and Versatile Loungewear Line Launches in New York

New York (PRWEB) December 5, 2005 -- Doie, a New York-based line of sophisticated, versatile loungewear, today announced the availability of its premier collection. Featuring the softest cotton fabrics with stunning Asian details, Doie is designed for the woman for whom comfort is a priority. The line of flattering tops, tanks, hoodies and pants offers a more stylish loungewear option to the dated terry sweat suit, with separates that can easily be mixed in with your daily wardrobe.

After attending the Parsons School of Design, Doie designer Sara Kirsner worked at DKNY, Marc Jacobs and most recently in the design department at Ann Taylor before launching the company. She named her collection after her inspiration and style icon, her grandmother Doie, a woman who is able to maintain the balance between individual style, effortless chic and elegant comfort. Doie echoes this spirit, offering apparel that is comfortable enough to sleep in, but way too stylish to keep behind closed doors.

“From celebrities to suburbia, women everywhere are incorporating loungewear into their daily wardrobes. If I could live in my pajamas, I would; however I was dissatisfied with the overly trendy or ill-fitting options on the market,” said founder Sara Kirsner. “Doie offers a more sophisticated alternative for the fashion-conscious, comfort-minded woman."

The vibrant fabrics and streamlined cuts of Doie’s premier collection are inspired by Sara’s recent travels in Asia. Worn as a set for lounging or as separates for lunching, Doie’s versatile styles are a must for women looking for clothing with the comfort for sleeping and the style for socializing.

About Doie

Founded in 2005 by designer Sara Kirsner, Doie is a New York-based line of sophisticated, versatile loungewear. The collection of tops, tanks, hoodies and pants offers elegant, stylish and comfortable pieces to be worn from bedroom to brunch. Manufactured in New York, Doie is currently available in select boutiques in the North East, with additional store expansion planned. For more information, styles and availability, visit the website at www.doiedesigns.com or contact 212.481.2277.

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