Lansing Building Products Accepts Crystal Achievement Award for Marketing

Lansing Building Products has accepted a Crystal Achievement Award from Window and Door Magazine. This award signifies that Lansing has been recognized as the Marketing program of the year for the window and door industry. The Lansing Building Products 2005 branding initiative included the complete rebranding of the 50 year old building products company.

(PRWEB) December 8, 2005 -- Lansing Building Products has accepted a Crystal Achievement Award from Window and Door Magazine. This award signifies that Lansing has been recognized as the Marketing program of the year for the window and door industry.

Lansing Building Products celebrated its 50th Anniversary in 2005 with a year long celebration including Founder's Day, Founder's Banquet, an associate cruise, US Open Corporate sponsorship, a customer drawing for a pickup truck and most importantly, a rebranding of the company and its branded products.

The Crystal Achievement Award from Window and Door magazine indicates that Lansing Building Products developed the most impactful marketing program for the window and door industry. This award is primarily for Lansing's successful rebranding program, in coordination with its 50th anniversary celebration.

Formally known as Ted Lansing Corporation, Lansing Building products initiated a name change to reflect its goals of nationwide distribution in the window, siding and gutter industry sector. Kevin Kuchem, Senior Vice President of Marketing puts it like this: "Changing our name to Lansing Building Products helps us define who we are and what we do in a faster, more expedient manner."

After taking over from his father Ted, the company's president, Chris Lansing has led Lansing for over 25 years. In that time, Lansing Building Products has grown from a mere 7 locations in 3 states to more than 60 locations in 22 states coast to coast.

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