Stinky Ink ECommerce Comes Up Smelling of Roses

What does it take to truly succeed in ECommerce?If you were swindled out of £32,000 and had £50,000 worth of stock stolen would you carry on with it? John Sollars of Stinky Ink is glad he did...

Swindled out of £32,000 and with stock worth £50,000 stolen in a night time raid would be enough to put most people off running a small ECommerce business - but not John Sollars of Stinky Ink.

One of life's optimists John Sollars has weathered the storms and has consistently built up his online business selling ink cartridges and PC peripherals from his premises in Alveley Shropshire.

The business now achieving a turnover in excess of £800,000 has a projected target of £1.2 million for next year.

In early 2002, John decided on a life changing move when he was in his late forties. He gave up a well paid salary as a sales director of an independent electronic components company, sold the family caravan, and put all his savings and energy into his own online business - http://www.stinkyinkshop.co.uk. This sells every known make and model of printer cartridge – both recycled and originals.

For new businesses setting up online John had this to say:

"Contrary to the Internet myth I'm actually a believer in the get rich slowly philosophy. My experience is that success doesn't happen overnight on the Internet. Persistence and hard work is the way that this business has built up."

He added: "Don’t believe all the rubbish about being able to make millions without doing any work – it doesn’t happen in any other business and it certainly doesn’t happen within ecommerce. To be successful you have to give it 100% commitment and dedication."

An extended case study has recently been produced on STinky Ink by the Software company Actinic which is the technological powerhouse behind thousands of UK ECommerce stores including the Stinky Ink website.

To read more about the story so far of Stinky Ink visit http://www.actinic.co.uk/examples/cs_stinkyink.htm

Source:

John Sollars

Stinky Ink

Unit 9

Alveley Industrial Estate

Alveley

Bridgnorth

Ph: 0871 288 1365

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