Fairy Tales Really Do Come True: Mompreneur Reveals Her Secret to Success

Between late-night feedings, kissing ouchies away and changing diapers, moms are dominating the home-based business industry.

(PRWEB) December 16, 2005 -- Take two toddlers and a newborn at home, combine a mom with an entreprenurial spirit and a passion for jewelry design and what do you have? The ingredients for a true mompreneur success story.

It was motherhood itself that inspired Joanie Perales to start Fairy Tale Jewels, a children's jewelry line designed with sterling silver beads and components and sparkling Swarovski crystals. "The only infant and children's jewelry I could ever find was either plastic, plated, mass-produced in a foreign country or just plain boring", says the mother of three. In 2001, shortly after the birth of her first daughter, Macy, Perales spent months formulating a business plan that would offer mommies and the like, fresh and sassy designs for their "pampered princesses". In 2002, Perales created her own website and launched her online store.

Armed with her newfound knowledge as a mom and baby number two on the way, Perales, 31, participated in local baby expos to market her brand. In addition to local and national advertising, she also sold her unique creations on Ebay to generate additional funds to keep her business moving forward. She quickly learned that in order to be successful as a mother and to maintain a growing business, organization was the key. "There was a time when I was running in 100 different directions and didn't know where I was going or what I was doing. That's when I knew I needed to get focused, get organized and prioritize."

Perales still operates Fairy Tale Jewels out of her home in Katy, Texas, a suburb of Houston. But, plans are currently in the works for a Corporate Showroom to launch in Spring 2007. Sales have soared for this company growing 50% from 2003-2004 and 90% from 2004-2005. Sales are expected to quadruple in 2006, as Fairy Tale Jewels will debut its boutique collection in early January in upscale children's stores throughout the United States. Perales will still offer her Personalized and Occasion pieces through her website, www.fairytalejewels.com.

Though it's not easy to balance a business with raising two toddlers and a newborn, there are strategies to make it more manageable. Don't be afraid to ask for help. Whether it be your spouse, a family member or friend. There are times when it is impossible to do it all by yourself. "Once I realized I couldn't do it all on my own, I hired a relative to assist with the administrative aspect of the company so I could focus on the creative and design process," says Perales.

Most mompreneurs find the transition to business owner is easier when the business is based at home. You can find resources to help you discover business opportunities at www.entrepreneur.com. Perales adds, "Make sure you have a passion for what you choose. Don't do something because you feel it will be rewarding financially. The key is doing something you truly love."

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