Pulse Launches East Meets West B2B and B2C Omnibus - imPULSE

Pulse Group rolls out a fleet of B2B and B2C Global Online Omnibuses to establish trends of targeted industries in the Western vs. Eastern markets.

(PRWEB) December 16, 2005 -- Pulse Group today announced the launch of a new suite of B2B and B2C omnibus products branded imPULSE, aimed at empowering MR firms to roll out proprietary CAWI omnibus services at very competitive cost, minus operational risks. Its fleet of online omnibuses allows research to be conducted into selected verticals across the globe that will provide clients with a ‘pulse’ of both the Western and Asian markets simultaneously.

ImPULSE will host a variety of B2B vertical subgroups that an MR firm can charter and add into its portfolio of product offerings. The first 4 imPULSE omnibuses that are available are imPULSE Auto, imPULSE Tech, imPULSE Finance and imPULSE Beauty that will cover Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, USA, Canada and UK. An ala carte menu is also available for MR firms of any size to create its own omnibus in these countries. A full-scale launch will start on a monthly basis from December ’05.

Bob Chua, CEO of Pulse Group says

“The launch of our imPULSE suite is yet another extension of our RPO offerings to the MR industry. Such infrastructure is aimed at empowering MR agencies to provide cutting edge, cost and time efficient solutions to their clientele. We continue to strive towards providing a full gamut of leading edge RPO offerings to the MR industry.”

About Pulse Group

Pulse Group is a Research Process Outsourcing (RPO) specialist, established to serve the MR industry exclusively. Its range of services is broadly categorized into 3 units, namely Pulse MR (Data Collection, DP, translation Services), Pulse Solutions (MR Software localization and Technical Support & Training) and Planet Pulse (Online Panels, Panel Build and Panel Management). These three core areas empowers global market research firms to stay focused in delivering value to their clients, while Pulse dedicates itself to providing technical and outsourced support. The Pulse Group can be reached at www.pulse-group.com.

Planet Pulse can be accessed via www.planet-pulse.com.

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