LBi, Premier Global Digital Marketing and Technology Agency, Appoints Frank Pedersen as US Chief Operating Officer

Former AKQA Client Partner To Integrate and Guide LBi’s Growing US Operations

New York, NY (Vocus) November 24, 2009

Global digital marketing and technology agency LBi (http://www.lbi.com]) today announced the appointment of Frank Pedersen in the newly created position of US Chief Operating Officer (COO). Pedersen, who comes to New York City from London, will be based out of LBi IconNicholson's Manhattan office, where he will help direct and manage the integration of LBi’s US operations. LBi Group CEO Luke Taylor made the announcement.

Prior to LBi, Pedersen served as Client Partner at AKQA Ltd., where he led AKQA’s retail practice, and a number of strategic client relationships incl. BSkyB, Orange, Sainsbury’s, Yell.com, HSBC, and Intercontinental Hotels. As a key member of AKQA’s senior management team, Pedersen directed critical operational change initiatives to support AKQA’s rapid growth. Among other accomplishments, he successfully led an $15 million integrated marketing campaign for Yell.com, featuring world’s first GPS-enabled bus side messaging and other innovative media formats, culminating in winning Revolution Awards’ best B2C campaign and a Yellow Pencil at the D&AD Global Awards.

“It is an amazing opportunity that I join LBi US as its Chief Operating Officer at this exciting time,” said Mr. Pedersen. “I’ve been impressed with LBi’s global work and award-winning capabilities. This is an excellent fit for my background, and I feel that I can add a lot of value as LBi grows its scope of services in the US market.”

“We’re honored to welcome Frank Pedersen to LBi and our US operations,” said Mr. Taylor. “Mr. Pedersen’s demonstrated leadership will be key to our success in the US, providing ongoing direction of the company in the months and years to come.”

About LBi:
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on NASDAQ OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). http://www.lbi.com

Press Contacts:    
The Morris + King Company/SeisMK for LBi                
Lane Buschel            
(212) 561 7454

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