Lumarai Wheels for Lexus launched at SEMA

Lumarai Wheels for Lexus is launched at SEMA, the premier automotive specialty products trade event in the world. Lumarai wheels are custom aftermarket wheels designed exclusively for Lexus vehicle applications.

Huntington Beach, CA (Vocus) November 24, 2009

Lumarai wheels, custom wheels designed exclusively for Lexus vehicles is launched at SEMA. Embodying more than 20 years of design experience, this exclusive wheel brand fills a void in the Lexus wheels aftermarket. “After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void”, says Terence Scheckter, President of Lumarai wheels, “Our focus is on designing wheels that fit Lexus vehicles perfectly”.

There are several very good technical reasons why Lexus requires a wheel made to fit only Lexus vehicles:

•      Lexus wheels use flat seat nuts. There are almost zero aftermarket wheel brands that work with flat seat wheel nuts. That is, nearly every aftermarket wheel in the world uses 60 degree taper nuts. Lumarai wheels use flat seat nuts.
•      Lexus vehicles have a precise and sometimes sensitive suspension making it extremely important that any wheel you put on your Lexus is hub-centric. Lumarai wheels are engineered to be perfectly hub-centric on Lexus vehicles to ensure a smooth vibration free ride
•      Lexus wheels use air sensors. The Lumarai wheels are designed around the Lexus air sensor to ensure that OE Lexus air sensors will work on Lumarai wheels.
•      Many Lexus owners like to put the OE Lexus emblem on their wheels. Lumarai wheels accept the OE Lexus wheel emblem.

Lumarai custom wheels for Lexus has designed the Morro wheel, a smooth five spoke alloy wheel, with a minor style groove cut down the center of the spoke. This wheel is available in a variety of staggered applications. Sizes are available in 17 inch,18 inch,19 inch, and 20 inch. Wheels are available in silver with a mirror cut face and lip, gloss black with a mirror cut lip and a beautiful full chrome.

Lumarai wheels has also developed a wheel configurator to enable users to visualize what Lumarai wheels look like on their Lexus LS, GS and IS vehicles. “The wheel configurator is a great on-line tool to test fit Lumarai wheels onto Lexus vehicles.” says Terence Scheckter, President of Lumarai Wheels.

All wheels are built to Lumarai’s strict manufacturing standards while maintaining the lightest possible weight, creating high performance wheels that fit perfectly. “We strive to offer the perfect fit for your Lexus vehcle”, says Scheckter.

About Lumarai Wheels for Lexus: Legend has it that when Toyota created the Lexus brand they sent a group of executives to live in Laguna Beach, CA to immerse themselves in the California lifestyle and get an understanding of what the potential Lexus buyer might desire. So Lumarai Wheels chose a designer who lived in Laguna Beach, CA to design the first Lumarai wheel. They called the wheel the Morro, named after El Morro Beach, the first beach you see when driving south on Pacific Coast Highway and entering the town of Laguna Beach.

Prices of Lumarai wheels vary from $220 - $570 and are available now. For a dealer near you, call
1866-432-3615 or visit Lumarai Wheels on the web at http://www.lumaraiwheels.com/. Lumarai dealers are located throughout North America and worldwide, including Discount Tire Direct on the web at http://www.discounttiredirect.com/.

Josh O’Meara
Lumarai Wheels
http://www.lumaraiwheels.com
1866-432-3615

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