Even Clothes Hangers are a Sales Tool in Retail Environment

If you own a retail clothing shop, the clothes hanger is one of your most important sales tools. Learn how to select the right hanger for the particular garment you are selling to draw customers in to your display.

ST. LOUIS, MO (PRWEB) December 31, 2005 -- Some clothing stores give them away. Other clothing stores reuse them. But every clothing store depends on them to show off the latest fashions. What are they? Clothes hangers.

The clothes hanger was invented in Connecticut by a man named O. A. North in 1903, and the world of clothing storage would never be the same. Now, more than 100 years later, there are literally hundreds of different styles of clothes hangers, but still never one around when you need it.

“The clothes hanger is one of the most important sales tools in your store,” said Nu-Era Marketing Director Chris Weis. “Before a customer decides to try something on, they have to be enticed by the way it looks on the rack. That’s where the hanger comes in.”

Nu-era specializes in wholesale retail supply from their website www.nu-era.com, and that of course includes hangers. According to Weis they buy wholesale hangers direct from the manufacturer and pass on the savings to their retail store customers.

According to Weis, it is a good idea for retail store owners to always keep a variety of clothes hangers on hand to stay ahead of the incoming inventory, because they now come in as many varied styles as there are styles of clothing.

Weis offers some pointers to keep in mind when purchasing your wholesale hangers:

• Consider the store environment. You may not want classic wooden clothes hangers in a trendy clothing store that serves a young audience. And cheaper plastic clothes hangers will look out of place in a high-end store that specializes in business and formal fashions.

• Consider the garment. Men’s suits look best on contoured hangers made of wood or heavy plastic. Lingerie is best displayed on satin lingerie hangers. Wooden and plastic skirt hangers work well for display under a women’s business jacket.

• Decide who is going to keep it. Perhaps the largest concern regarding hangers is whether you will reuse them or include them in your customer’s purchase. If you choose the later, cost will be a major consideration in your purchase.

Nu-Era and www.nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.

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