A PERFECT BLEND OF PREMIUM COFFEE AND ORIGINAL CLAUDIA BELDENT CERAMIC ART AT SOUTH BEACH COFFEE COMPANY, WILL MAKE CUSTOMERS FEEL A LITTLE MORE AFFLUENT AND SOPHISTICATED.

DATE: JANUARY 29, 2002

CONTACT: South Beach Coffee Company

305.576.9696

HAGAIG@MSN.COM

FOR IMMEDIATE RELEASE

A PERFECT BLEND OF PREMIUM COFFEE AND ORIGINAL CLAUDIA BELDENT CERAMIC ART AT SOUTH BEACH COFFEE COMPANY, WILL MAKE CUSTOMERS FEEL A LITTLE MORE AFFLUENT AND SOPHISTICATED.

MIAMI BEACH, FLORIDA- JANUARY 29, 2002

As part of the monthly artists series, South Beach Coffee Company will make customers feel a bit more sophisticated with an exhibition by Claudia Beldent, an accomplished artist from Paris, France. The exhibit will run from February 1, 2002 to February 28, 2002 at South Beach Coffee Company retail store, located at 975 Arthur Godfrey Road in Miami Beach. It will feature original ceramic art by Ms. Beldent, specifically tailored to match the café customers feel of affluence and intricacy.

A former designer, Claudia Beldent developed ceramic collection for artists such as Miles Davis, John Lennon, Tico Torres, the drummer for Bon Jovi, and the Vintage Posters Ceramic Collection. Ms. Beldent who recently relocated to Miami was energized by its shinning tropical colors". Ms. Beldent said South Beach Coffee Company was an easy choice when it came to exhibit, because every thing they do is innovative, trendy and top quality, and interesting art goes well with great coffee".

We are always looking for fresh ideas for our retail operations at South Beach Coffee Company and I found Ms. Beldents work to be vibrant in colors, animated in themes and intricate in details. Her work is unique and sophisticated," says Hagai Gringarten, founder and CEO of South Beach Coffee Company. Mr. Gringarten added, Ms. Beldents art reflects the sophistication and vibrancy of the new South Beach coffee generation".

South Beach Coffee Company is a roaster, retailer and wholesaler of high quality coffees, based in Miami Beach, Florida. South Beach Coffee Company sells whole bean and ground coffee through its specialty sales department, direct marketing business, supermarkets and other retailers.