Creative Forges Strategic Partnerships with China’s High-Tech Companies at Zii Summit 2009

As Part of its Worldwide Strategy, Creative’s ZiiLABS Offers China Partners a Powerful Ready Solution to Create World Class Advanced Technology Products

Singapore (Vocus) December 1, 2009

Creative Technology Ltd., a worldwide leader in digital entertainment products, and ZiiLABS, a cutting-edge media processor and platforms company and a wholly-owned subsidiary of Creative Technology Ltd., today announced that they would be engaging a broad swath of China’s high-tech companies with the goal of forging strong strategic partnerships.

Creative will explore with these high-tech companies how they can bring advanced technology and eco-friendly products using ZiiLABS’ cutting-edge StemCell Computing Technology. They can leverage on the Zii Plaszma™ Platform to bring high quality, high performance products rapidly to markets worldwide.

This Zii Summit 2009 epitomises Creative’s new strategy of engaging China’s high-tech companies. The Summit comprises a Developer’s Conference and Technical Seminars held on 1 and 2 December 2009 at the Fu-Tian Shangri-La Hotel in Shenzhen, China.

“In line with plans announced earlier this year to engage the huge OEM market in China, we are pleased to be here in China to engage our old friends and new partners in a win-win-win relationship. As the Chinese proverb ‘Ru Hu Tian Yi’ (????) alludes, it is like ‘adding wings to tigers.’ By participating in the Zii Ecosystem with its full suite of development platforms, devices, services, and content, our partners will be able to leverage on the collective wisdom of the Ecosystem, ready-to-go state-of-the-art technologies, brand equities, award-winning industrial designs, efficient manufacturing capabilities, marketing experience and supply chain infrastructure to rapidly create world class products under their own brands for the worldwide market,” said Sim Wong Hoo, Founder and CEO of Creative Technology Ltd.

Partners at the Zii Summit 2009 will be able to view a range of OEM-ready Zii Powered devices – powered by ZiiLABS’ ZMS-05 and ZMS-08 media-rich application processors. Each chip meets a unique market need - the ZMS-05 is an energy efficient chip for the mass market, while the ZMS-08 is designed for media-rich handheld devices.

The line-up of Zii Powered devices on display include a dual OS concept mobile phone which supports the Plaszma OS and Android™ OS, a desktop touch screen video conferencing device, a web-box, a 360° multi-view camera system, a PCI Express add-on card that instantly empowers notebooks with HD video encoding for high quality video conferencing, a pocket-sized synthesizer that can emulate the sound of some of the world’s best pianos, as well as the world’s smallest credit card-sized Blu-ray quality media player – based on the ZMS-08 chip.

The highlight of the Zii Powered devices line-up is the Zii TRINITY dual OS concept mobile phone - the Zii Optimized Android and Plaszma Phone. This concept mobile phone gives developers the chance to use the familiar Android OS, but with a difference. Harnessing StemCell Computing Technology found on the ZMS-05 and ZMS-08 media-rich processors, Android is now super-charged with seamless 3D graphics and high definition video playback performance.

A sneak preview of the full ZiiLife™ suite of services will also be unveiled, showcasing advanced content capabilities. ZiiLife is the ideal solution for content and OEM partners, giving them the potential to create future entertainment and education solutions.
The highlight of the ZiiLife services suite is ZiiMeet, the Next Generation 7MTM Collaborative Conferencing System. ZiiMeet is a highly scalable Multi-Purpose, Multi-View, Multi-Platform, Multi-Medium, Multi-Host, Multi-Party and Multi-Device High Definition Collaborative Conferencing Solution. This flexible system gives partners a huge potential for business opportunities.

“We are committed to the success of our partners and have invested over US$1 billion to build the most flexible, scalable and power efficient range of developer’s building blocks to enable them to create eco-friendly world class products. Now is the time to make high-tech go green, eco-friendly and profitable. By proliferating StemCell Computing Technology together, there is a great potential to transform the way we live, and help mankind move forward towards a greener planet. Collectively, we now have the potential to rehabilitate the earth and create a sustainable planet for ourselves and future generations to come,” added Mr Sim.
For more information, please visit http://www.zii.com.

About Zii Plaszma Platform
Developed with an investment cost of US$1 billion, the revolutionary StemCell Computing powered Zii Plaszma Platform is a powerful complete ecosystem solution for developers. Beginning with chip, board and platforms (both Zii Plaszma and Android Operating Systems are supported), to products and services, the Zii Plaszma Platform frees innovators from the tedious, costly complexity of hardware and software development to create energy efficient, high performance 3D and HD products quickly and cost effectively.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About ZiiLABS
ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS with over 800 R&D engineers today has invested US$1 billion and 10,000 man-years in media processing solutions and has offices in the UK, China, USA and Singapore. Learn more about ZiiLABS at: http://www.ziilabs.com

Zii, StemCell Computing, Plaszma, ZiiLife, 7M, Sound Blaster and ZEN are trademarks or a registered trademark of Creative Technology Ltd. Android is a trademark of Google Inc. All other product names, trademarks, and/or company names are used solely for identification and belong to their respective owners.

###