The Glickman Group and Best-selling Author John Grisham Join Forces to Help Raise $40,000 at First-ever 'Rebuild the Coast' Golf Tournament

The Glickman Group, an international marketing and public relations agency based in Charlottesville, Virginia joined forces with best-selling author John Grisham, to help raise $40,000 for John and Renee Grishams “Rebuild the Coast” Fund.

Nelson County, VA (PRWEB) January 17, 2006 -- The Glickman Group, an international marketing and public relations agency based in Charlottesville, Virginia joined forces with best-selling author John Grisham, to help raise $40,000 for John and Renee Grishams “Rebuild the Coast” Fund.

Mark Glickman, President of The Glickman Group, helped to organize the first-ever “Rebuild the Coast” golf fundraiser in less than two weeks and sold-out the tournament in hours when it was announced that John and Renee Grisham would be on hand for a press conference prior to the tournament.

In order to set the fundraising effort apart from other hurricane relief initiatives, Glickman came up with the idea to invite survivors of Hurricane Camille from Nelson County to the press conference with the Grishams because the event was being held at the Rees Jones Stoney Creek course at Wintergreen Resort in Nelson County. The majority of death and damages from Hurricane Camille in Virginia occurred in Nelson County in 1969.

Glickman’s angle of ‘hurricane survivors helping hurricane survivors’ helped generate major national coverage for the event. The photo of John and Renee Grisham with the Hurricane Camille survivors was picked up by Associated Press and ran in hundreds of newspapers across the country.

The press conference was also covered by local television affiliates of NBC, Fox and CBS as well as state-wide daily and weekly newspapers.

The $40,000 raised from the “Rebuild the Coast’ golf tournament was earmarked by the Grishams to fund the building of six homes by the University of Virginia Architecture students and other volunteers for Charlottesville’s Habitat for Humanity and was also used to help transport the homes to Jackson County Habitat, outside of Biloxi, Mississippi.

The Glickman Group’s (http://www.theglickmangroup.com) expertise spans a broad spectrum of industries and markets. The agency specializes in representing some of the world’s leading hotel and resort properties, luxury real estate developments, spas, golf courses, restaurants and consumer brands. For more information, please call 434-817-8440.

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