Do You Have Moxie

Fervor™ Spa Moxie™ Encourages You to Find the Courage to Be Decadent

FOR IMMEDIATE RELEASE

Ft. Wayne, IN (PRWEB) January 6, 2006 -- Admission is the first step. Toward recovery? Hardly! Visit the Fervor™ Spa Moxie™(FSM) website, and you’ll learn that “admission is the first step toward not only finding your inner diva, but showering her with all of the decadent delights that she craves and deserves.” FSM is a new e-magazine and retail store -- a veritable treasure trove of informative articles, products, tips, trends, recipes, and techniques to help pamper divas of all ages in the manner to which they’ve become accustomed.

But what is “moxie”? “the term originally came into fashion in the late 1800’s, and is defined as the ability to face difficulty with spirit and courage,” explains FSM co-founder Traci Hayner Vanover. “our lives move at such a fervent pace that it is often hard to find the time to relax and recharge. We created FSM to provide ideas and products that encourage you to take the time to pamper yourself, and have some fun while you’re doing it,” she added.

Fervor™ Spa Moxie™ is the result of a collaborative effort between Fervor magazine, a print magazine featuring gourmet food, exotic travel, and distinctive living; and The Creative Concept, a freelance marketing and design firm. The magazine portion of the FSM website is offered as an e-magazine currently, with plans to transition it to print by the end of 2006. “The addition of FSM to the Fervor brand is very exciting,” said Fervor President and Publisher Jarred Treiber. “the partnership has allowed us to build on the strengths of our existing product, and explore a new market in a fun, creative way,” he added.

That creativity has been well received. With a product lineup that includes such items as Cuticle Cocktails, Crabby Girl™ Natural Cramp Relief, and One Night Stand™ Relaxation Balm, FSM has carved out an irreverent niche in the popular home spa product industry. FSM’s e-magazine includes regular features on Retail Therapy, Health, and Beauty, as well as treats for the palate in the Culinary Couture column, featuring Executive Chef Tara Mataraza Desmond. And for all of the “divas in waiting”, FSM offers a Teen and Tween Style feature from Tween Style Maven Virginia Jacob.

Fervor™ Spa Moxie™ products are available for both wholesale and retail sales, and make great additions to bridal showers, bachelorette parties, slumber parties, or a quiet evening of pampering at home. To learn more about FSM’s signature line of products, or read the current issue of their e-magazine, visit their website at www.SpaMoxie.com.

Contact: Traci Hayner Vanover            

Tel: 260-489-3633

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