7ate9 Entertainment Creates On-Air Campaign For MHD, The High Definition Music Television Network From MTV Networks Music Group

7ate9, Leader in Branded Content, Create and Deliver MHD Launch Campaign.

Hollywood, California (PRWEB) January 13, 2006 -- 7ate9, a leader in innovative marketing and television production, will deliver eye-popping broadcast spots for MHD, the high definition music television network launching January 16th from MTV Networks Music Group, a division of Viacom (NYSE: VIA, VIAB).

7ate9 Entertainment conceived, directed and produced the launch campaign in a four-week period. The comedic spots compared bad musicians [rappers at a bus stop, guy in the shower, a one Woman Band, and a Karaoke virgin to the very best HD concert content. The idea being “if this is music” - insert bad singer- “This is music in HD” – insert High Definition concert footage.

In development of the spots, 7ate9 Director, Artur Spigel expressed, “The ultimate challenge was to create spots with stories that would breakthrough the TV clutter and launch a cutting edge entertainment network”.

The HD shoot utilized the Sony F-900 HD CAM, included locations throughout Los Angeles, and featured 15 principal talent.

7ate9 will continue to support MHD: producing interstitials, on-air promos, and other branded content.

About MHD

MHD is a 24-hour HDTV music television network embracing the musical sensibilities of MTV, VH1 and CMT and featuring multiple genres -- rock, country, pop, hip-hop, reggaeton, soul and more. The channel features original music based programming as well as HDTV acquisitions and original content from the MTV, VH1, and CMT family of services including popular series such as MTV Unplugged, MTV2 $2 Bill concerts, VH1 Storytellers and CMT Crossroads, as well as network specials including the MTV Video Music Awards and the CMT Music Awards.

Vail Mountain is the 2006 official studio headquarters of MHD with a state-of-the-art glass-walled studio located 10,350 feet above sea level on top of Vail Mountain's Eagle's Nest. The studio will provide a home base for MHD VJ George Oliphant, who will host new and original shows such as "MHD UnCompressed” live in-studio events and artist interviews. Later in 2006, US Team freestyle skier Jeremy Bloom will join George as an on-air VJ when he returns from the 2006 Winter Olympics. MHD will be in production at the studio throughout the peak ski season, starting December 15 and continuing through April 15, 2006.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services – MTV: Music Television, MTV2, VH1, mtvU, Nickelodeon, Nick at Nite, Comedy Central, TV Land, Spike TV, CMT, Noggin, VH1 Classic, Logo, MTVN International and The Digital Suite From MTV Networks, a package of 13 digital services, all of these brands are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About 7ate9 Entertainment

Founded in 1996, 7ate9 Entertainment is a creative production agency that specializes in design and live-action production for the worldwide entertainment industry. Based in Hollywood, CA, 7ate9 Entertainment is an established leader in innovative branded content, on-air launches, and episodic interstitials with extensive experience in HD Production, Animation, and concept/campaign creation.

Over the past 10 years 7ate9 has forged a unique path, making it the preferred creative resource for clients like Time Warner, Disney and Viacom. The creative team has won many industry honors including Telly, Promax, BDA, Aurora, and Aegis awards.

7ate9 Credits:

Executive Creative Director: Artur Spigel

Supervising Producer: Cindy Bradeen

Producer: Jason Wolk

Director: Craig Phillips

Designer: Michael White

Editor: Craig Phillips

Software/Hardware:

Sony F-900 HD CAM

Final Cut HD

Adobe - After Effects

For more information, phone Release PR 310.857.6970 or visit the website at w w w . 7 a t e 9 . c o m .

Contact:

Release [Publicity_PR

Tracie Tucker

t r a c i e @ r e l e a s e p r . c o m

Whitney Felter

w h i t n e y @ r e l e a s e p r . c o m

Telephone Number: (310) 857-6970

Fax Number: (240) 368-8216

For: 7ate9 Entertainment

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