Rapleaf and Loyalty Lab Partner To Enhance Loyalty Programs With Social Data And Customer Influence

Loyalty Marketers Now Can Add Influence To Segmentation and Lifetime Value Calculations By Incorporating Customer Social Data

San Francisco, CA (PRWEB) January 27, 2010

Loyalty Lab, the leading provider of high-engagement CRM, loyalty and rewards platforms for consumer-focused companies, today announced its integrated partnership with Rapleaf.

Leveraging Rapleaf’s capabilities as the largest provider of social data, Loyalty Lab now makes it possible for clients to easily integrate influencer scores into their loyalty program for enhanced offer targeting, campaign management and rich advocacy programs.

Loyalty Lab and Rapleaf have developed a joint solution to import Rapleaf influencer data directly into Loyalty Lab’s system, where it becomes a key attribute for segmenting program members and aligning them to offers based on the strength of their influence scores.

“Consumer marketers intuitively know that a certain segment of their customer base disproportionately drives the highest and most positive volumes of brand advocacy,” notes Loyalty Lab CEO Matt Howland. “By adding the incredible insights provided by Rapleaf’s social data, our clients now know exactly which customers will best amplify their marketing communications, great offers and high-touch service.”

Examples of how top marketers integrate Rapleaf and Loyalty Lab include:

•     Distribute discounts to customers who are more influential, based on their “connectedness” within the client’s customer base
•     Improve offer relevancy by marketing offers based on the purchase behavior of friends
•     Acquire new customers by providing incentive for influencers to tell their friends
•     Test and preview new products and services with the most influential customers

About Loyalty Lab, Inc.
Founded in 2003 and based in San Francisco, Loyalty Lab, Inc. is a leader in on-demand customer loyalty technology. Its Software-as-a-Service (SaaS) offerings reduce implementation time and expense, eliminate the need for new software or hardware, and scale to meet the needs of any company. Clients include 1-800-FLOWERS.COM, Spiegel Brands, Virgin America, Kmart, and NVIDIA. Visit: http://www.LoyaltyLab.com.

About Rapleaf
Rapleaf is the leader in online people information search. Rapleaf's services help top retailers, political organizations, airlines, hotels, banks, insurance companies, and other leading firms gain consumer insight, plan online media, and manage fraud risk in real-time. Today, Rapleaf has processed over 1 billion transactions and is one the largest people databases in the world with insight into hundreds of millions of consumers. For more information, please visit http://www.rapleaf.com.

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