Avectra Announces New Release of Association Management Software

Free upgrade to netFORUM Team and Pro association management software provides first-class member Web experience and new social media tools

McLean, VA (Vocus) December 18, 2009

Avectra, the industry’s leading innovator in association management software, announced today the latest release of netFORUM Team and netFORUM Pro. The upgraded software is Avectra’s third product upgrade this year and incorporates more than 20 new features including an enhanced member Web experience along with new social networking functionality.

“This software release has a number of new features that provide a more engaging and valuable member experience,” said Don Prodehl, Avectra’s vice president of research and development. “We’ve been listening to our customers, and we’re pleased to equip them with new tools that enable association members to easily connect and network with each other.”

In addition to user interface updates for a more dynamic, user-friendly Web experience, netFORUM Team and Pro now enables Web site administrators to make real-time edits to Web pages directly from the pages themselves -- without using any HTML coding or programming.

Additional enhancements to the netFORUM powered Web experience include:

• Connect & Share -- a social networking tool enabling members to interact in real-time with a micro-blogging platform for posting short messages similar to Twitter
• Enhanced membership directory enabling members to add photos to their profiles
• A member facing My Events portal so members can identify and track all association events they have registered for, all in one location
• An updated event registration experience, including the ability to specify guest or customer registrations and limits to prevent customers from selecting the wrong price point

By providing multiple merchant accounts, netFORUM Pro clients can now direct customer funds to specific accounts to avoid the co-mingling of association, foundation or PAC funds. Merchant account selection can be made at the product level so unique products and sales in the same shopping cart can be properly accounted for in the same customer transaction.

“We are excited by these new social networking features and enhanced backend functionality. This release continues Avectra’s history of providing innovative association management software to help our clients manage their members and efforts while automating processes so they can be more efficient,” said Prodehl.

The upgrade is provided automatically at no cost for all netFORUM Team and Pro clients as part of Avectra’s on demand association management software service. To see firsthand the new functionality and product enhancements, sign up for a free demonstration at http://www.avectra.com/livedemo].

About netFORUM Team and netFORUM Pro:
netFORUM Team and netFORUM Pro are Avectra’s 100% Web-based association management software solutions. They allow small and mid-size organizations to meet members’ immediate needs in real-time, providing integrated tools to streamline internal processes, maximize revenues and attain and retain loyal members for life.

With Avectra’s on demand SaaS (software-as-a-service) model, netFORUM Team and netFORUM Pro are available anytime, anywhere. There’s no hardware to buy or software to install. And clients can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, PCI compliant, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

About Avectra, Inc.:
Avectra, with more than 16 years of experience, is the leading provider of on demand association management software. Avectra’s Web-based, integrated netFORUM software enables organizations of all sizes to experience world class membership management. netFORUM Enterprise Edition is uniquely tailored to the needs of the largest member-based organizations, while their netFORUM Team and Pro Editions are scaled to perfectly address the needs of small and mid-sized organizations, providing the tools that help identify, secure and build members for life. Headquartered in McLean, Va., Avectra also has a regional office in Chicago. For more information about Avectra and the netFORUM family of products, visit http://www.avectra.com], or call 800-858-8272.

Media Contacts:

Ray van Hilst, Avectra
(703) 506-7158
rvanhilst(at)avectra(dot)com    

Jodi Broadwater, Avectra
(703) 506-7169
jbroadwater(at)avectra(dot)com

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