Market Wise Ag Services, LLC and OptionVue Systems, Inc. Deliver Advanced Risk Management Services to Agribusiness

Market Wise Ag Marketing Services LLC (Farmer City, IL), a marketing and consulting group serving producers and agribusiness, and OptionVue Systems International, Inc. (Libertyville, IL), a developer of high-end options analysis software, have entered into a strategic alliance to provide advanced risk management technology and services to producers and agribusiness.

LIBERTYVILLE, IL (PRWEB) January 25, 2006 -- Market Wise Ag Marketing Services LLC (Farmer City, IL), a marketing and consulting group serving producers and agribusiness, and OptionVue Systems International, Inc. (Libertyville, IL), a developer of high-end options analysis software, have entered into a strategic alliance to provide advanced risk management technology and services to producers and agribusiness.

Market Wise maintains and is expanding its network of field representatives which provide individualized marketing programs to farmers, elevators and other agricultural-related businesses. To provide their clients with a better understanding of enterprise risk, they have partnered with OptionVue to develop ag-specific modeling tools within OptionVue’s award-winning OptionVue 5 Options Analysis Software.

The enhanced features within OptionVue 5, called the OptionVue 5 Ag Module, include the ability to model any number of marketing strategies over any length of time or range of prices to graphically depict profitability for any given crop or inventory. The software incorporates all production expenses related to individual crops or inventories, and tracks the profitability of each and the total enterprise. Market Wise representatives now use the OptionVue 5 Ag Module to depict the performance of different marketing strategies under varying market conditions. The result is greater clarity regarding crop profitability and on-going risk exposure.

"With OptionVue’s proprietary technology, our representatives can now graphically chart performance to show clients how different marketing strategies can impact their profitability," notes Market Wise managing director Brian Chastain. "Our goal is to change mindsets and reduce the reliance on the unpredictability of price projections. We want our clients focused more on how to maintain crop and enterprise profitability regardless of price."

Steve Lentz, OptionVue’s Director of Research, notes that Market Wise’s understanding of their clients’ needs will be key to their success. "Agribusiness is overly focused on price projections and generalized advice. Market Wise’s individualized approach to assisting their clients and focus on enterprise profitability can remove much of the annual volatility in producer income. We feel our combined assets can greatly remove uncertainty in a business environment where uncertainty is increasing."

About Market Wise Ag Marketing Services LLC.

Market Wise Ag Services, LLC provides market consulting services to producers and agribusiness, marketing strategy recommendations, and brokerage services. The company designs and implements individualized marketing programs and systematically assists each client using government programs, cash market tools, crop insurance, basis, options, and futures to improve profitability. For more information, contact Mr. Brian Chastian, Managing Director, Market Wise Ag Marketing Services, 800-928-5401. Web: www.marketwiseagservices.com

About OptionVue Systems International, Inc.

OptionVue Systems International, Inc. is a leading developer and marketer of options analysis software. Its mission is to provide robust, intelligent and intuitive programming; user-friendly graphical interfaces; and comprehensive support for clients of every experience level. In addition to OptionVue 5 for individual investors, professional options traders, and agribusiness, the firm also offers education and training services, and web-based analytical tool development. For more information, contact Mr. Steve Lentz, Director of Research, OptionVue Systems International, 847-816-6610. Web: www.optionvue.com

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