Ed Buckingham, Former IDC Analyst, Joins The Phelon Group

Researcher Brings Additional Expertise in Net Promoter Score and Return on Reference to Leading Customer Relationship Marketing Firm

SUNNYVALE, CA(PRWEB) January 26, 2006 -- Today The Phelon Group announced that technology industry veteran Ed Buckingham has joined the organization.

Buckingham has been named Phelon Group Research Director, and will take on active responsibilities that include Phelon Group industry research, the extension of The Phelon Group’s Voice of the Customer methodology and initiatives, as well as work with key clients to effectively leverage and impact customer relationship metrics such as Return on Reference and Net Promoter Score (NPS). Buckingham most recently served as a business strategist for Life Sciences Society. Prior to that, he held senior strategy positions with Intel, Synopsys and Silicon Graphics. At IDC he was a senior analyst and developed syndicated and custom research.

“We want to help our clients maintain their leadership positions, from helping them overcome strategic obstacles that restrict their revenue growth to enabling win-win customer relationships. Throughout his career, Ed has had that vision and his broad experience and expertise in independent research, Six-Sigma, voice of the customer practices, and strategic marketing will not only further our skill base, but help our clients lead the pack,” said Promise Phelon, CEO/President and co-founder of The Phelon Group.

“Coming to The Phelon Group is an exciting opportunity. I can leverage my experience and passion for voice of the customer and its effective interpretation to aid our clients in decision-making and execution against metrics surrounding repurchase, commitment and word of mouth marketing, as well as their Net Promoter scores,” said Buckingham.

About The Phelon Group

The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Adobe, Amdocs, EDS, EMC Corporation and Hewlett-Packard. For information, please contact marketing at phelongroup.com. The Phelon Group Web site is: www.phelongroup.com.

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539, mkeeffer at aol.com.

# # #