New Media Maze Win Arrow Films New Video and DVD Account Promotion

Arrow Films Appoint New Media Maze For Online PR and Marketing Account -- Interactive Marketing Consultancy New Media Maze Retained By Arrow Films

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15 February 2002, London, UK

New Media Maze Wins Arrow Films New Video and DVD Account Promotion

Arrow Films Appoint New Media Maze For Online PR and Marketing Account -- Interactive Marketing Consultancy New Media Maze Retained By Arrow Films

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Media Maze http://www.newmediamaze.com the Interactive Marketing Consultancy have won the Arrow Films http://www.arrowfilms.co.uk Video and DVD account for online PR and marketing.

New Media Mazes first campaign from the account will be to promote the 12 Greatest Rounds of Boxing, which will also be available on Video and DVD Online.

The campaign is to raise the awareness of the 12 Greatest Rounds of Boxing - pushing the title, building the excitement and anticipation of the release, informing boxing fans that the title is available to purchase from 5th February 2002.

The Jim Moskovitz and Greg Foster production is a fast-paced high-energy look at boxing's greatest moments and controversies focusing upon greats such as Muhammad Ali, Sugar Ray Leonard, Joe Louis and the Judge Mills Lane. Ferdie Pacheco 'The Fight Doctor and broadcaster, who served as Muhammad Ali's doctor for 15 years takes fans through this action-packed intense journey, which includes many untold stories and behind the scenes commentary, examining the most spectacular rounds in boxing history.

New Media Maze will devise and manage the online marketing that starts from mid February 2002. The campaign will run for six weeks with promotions on major sports related third party websites and is targeted at predominately males aged 16 and over, boxing and sport fans.

Dave Smith, the Business Development Director at New Media Maze explains, Its great to be working with Arrow Films on this because this release is really going to capture the imagination of boxing and sporting fans in the UK. The 12 Greatest Rounds of Boxing provides this for its fans, and may even appeal to audiences that previously didnt have will have an interesting boxing."

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Neil Agram, Managing Director at Arrow Films says, We chose New Media Maze for our Internet marketing requirements because of their expertise within the DVD, theatrical [film and Video arena. We have appointed them because they have an impressive background in running extremely successful campaigns that create awareness, build brands and grow solid user bases online.

Agram adds, This is new territory for Arrow Films, but are certain that online mediums hold great possibilities for us in the near future. We are confident because the online tools that are at our disposal are excellent for communicating a range of messages -- which can be targeted so quickly and effectively.

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About Arrow Films:

Arrow Films is a well-established distributor of foreign language and cult movie classics on Video and DVD. This website not only contains detailed listings of all its available films but will also enable customers to buy films on line.

New Media Maze Clients:

50/50, Arrow Films, Columbia Tristar, Crazy Shark, EMI Chrysalis, Interlotto, Linakers, Sony Music, Universal International, Universal Pictures UK, Vision Video Ltd [VVL

-----Contact-----

Elemental PR

Tim Gibbon, PR Consultant, Elemental PR, Email: newmediamaze@elementalpr.co.uk,

Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135,

Website: http://www.elementalpr.co.uk

New Media Maze

Dave Smith, Business Development Director, Email: newmediamaze@elementalpr.co.uk

Bristol Office:

Address: New Media Maze Ltd, 8 Brunswick Square, Bristol, BS2 8PE

Telephone: +44 (0)117 311 3999, Fax: +44 (0)117 924 9930

Website: http://www.newmediamaze.com, Email: info@newmediamaze.com