Ben Roethlisberger Plans to Blog All the Way to Detroit

Ben Roethlisberger, quarterback for the NFL's Pittsburgh Steelers is planning on using his blog (http://benroethlisberger.typepad.com/roethlisberger) to record his weeklong experience in Detroit leading up to Super Bowl Sunday.

Cleveland, OH (PRWEB) January 28, 2006 -- Ben Roethlisberger, quarterback for the NFL's Pittsburgh Steelers is planning on using his blog (http://benroethlisberger.typepad.com/roethlisberger) to record his weeklong experience in Detroit leading up to Super Bowl Sunday.

The blog, accessible via Ben's official Web site, http://www.br-7.com, is regularly used for Roethlisberger to share his personal and professional life directly with his fans. Realizing this week is a special one for himself, as well as Steelers fans all over the world, Roethlisberger will give readers and insider's look at the week before the biggest game of the year.

"Ben's blog is special," said Kevin Burgess, principal of Athlete 2.0, Roethlisberger's Web design firm. "It allows his fans to connect with him in a unique way. Sharing his Super Bowl experience through his blog is a way to strengthen that bond."

Throughout his career, Roetlisberger's blog has been used to post photos, audio and copy dedicated to giving fans a special insight into his life and career. Throughout the week leading up to the Super Bowl, Roethlisberger will continue this streak.

Athlete 2.0 is an interactive marketing firm based in Cleveland, Ohio. They specialize in Web sites for athletesthat are rich in content and focused on fan interactivity. For more information, please visit

http://www.athlete2.com, email info@athlete2.com or call 216-287-8231.

CONTACT:

Kevin Burgess

216-287-8231

kburgess @ athlete2.com

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