For Second Year, Ad Execs to Offer Super Bowl Commentary on Adholes.com

Adholes.com is the only place where ad execs collaborate through blogworking to offer their takes on the best, worst ads.

New York, NY (PRWEB) January 30, 2006

Adholes.com (registration required), a blogworking for the advertising industry, has started an annual tradition by making a special blog available for members of the ad industry to offer real-time Super Bowl critique to this year’s newly launched commercials. (superbowl.adholes.com) Started last year, in the site's first months, it contained 42 comments from industry leaders.

For example, after seeing last year's sub-par offering of creative spots, one user remarked "Wow... looks like there's going to be a whole slew of accounts in review after this year's Superbowl commercials. How do you justify $2.4 mil in media spending alone for one 30-second spot with that kind of lame creative?" Another user writes "The Diet Pepsi commercial, while you may argue that it is funny, had absolutely no call for action." These are the types of insights the general public is unable to provide the media in their typical surveys. Last year's blog is up at 2005superbowl.adholes.com.

With blogworking, a level playing field exists for everyone from juniors to senior execs to weigh in their opinions in blog format that encourages ideas over industry clout. This blog will allow the industry to gain immediate feedback on its spots from its own experts, contrasting with the typical Monday morning feedback offered by consumers.

“What makes this interesting is consumers tend to show a bias towards brands they already know when they pick their favorite ads. Industry insiders will spend more time dissecting each ad to determine if their strategy worked and what the long term effects of their upcoming campaign might be.” Said site founder Marc Lefton.

Members of Adholes regularly contribute to blogs and there are currently over 1400 different user created topics ranging from ad critique, job searches, industry trends, and feedback on new ideas. The site allows a user regardless of stature in the industry to offer insights and opinions to their peers, something that can be difficult or discouraged in large agencies.

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