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Sales and marketing veteran releases a strategy kit for car dealers for creating low-cost, high impact advertisements that get noticed and bring in new customers like a magnet. The guide includes a wealth of free complimentary bonus material that can be used immediately upon purchase.

Atlanta, GA (PRWEB) February 1, 2006 -- If you sell cars for a living, you’re probably amongst the majority who believe that their occupation is to “sell cars”. But guess what? It’s not. Here’s something that everyone needs to understand right now - you’re not in the business you think you’re in. As a car salesperson, you’re not in the business of “selling” cars… you’re in the business of “marketing” cars. Marketing is the key. Marketing is what brings customers to you. Marketing is what differentiates you from everyone else who does what you do. Without Marketing, there would be no sales and thus, no paycheck. It’s a change of perspective, I realize – but one that all business owners must make if they are to survive.

George Ritacco, a veteran of sales and marketing from the financial industry to technology and custom software solutions has released a “red-hot” guide called “The Ultimate Marketing Weapon” a how-to guide to igniting your car sales abilities. In essence, the package is a 90 page strategic marketing guide that basically pulls the veil off of the Madison Avenue, high-end advertising techniques. In nothing short of spectacular, George reveals a step-by-step system to turbo-charge your lead generation efforts by teaching you how to write short, cost-effective and powerful classified ads that get customers and prospects to pick up the phone and call you. “Once you understand the real reasons why people buy, you can use my strategies to first get their attention and then to gain trust, loyalty and a bigger paycheck,” says George.

The Ultimate Marketing Weapon is an impressive toolkit of direct response marketing strategies and techniques. Along with the manual, you get a set of CD’s, a subscription to a newsletter and an assortment of free, special marketing reports. If you market automobiles for a living – then you realize that developing and maintaining relationships with your customers is critical to your success. Through the Ultimate Marketing Weapon, you learn how to reach out and get a prospect’s attention, keep them interested and sell to them. You will also learn how to put your entire marketing and lead generation campaign, on autopilot. “The system will teach you how to attract, convert, leverage and retain your customers…for life,” says George. These are proven, effective strategies that were developed 100 years ago, made into an art form by Madison Avenue Ad Agencies and simplified into a very concise, effective marketing manual. For more information, visit: http://www.50ways2sellurubber.com

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