Tremco Picks Hitchcock Fleming & Associates for Creative Branding

Hitchcock Fleming & Associates (hfa), an Akron, Ohio-based marketing communications agency, will work with Tremco Roofing and Building Maintenance to market a new North American grouping of Tremco services in 2006. hfa will provide creative development for print, interactive and direct marketing; media planning; and public relations for this division of Tremco Incorporated.

Akron, Ohio (PRWEB) February 1, 2006 -- Tremco Roofing and Building Maintenance has selected Hitchcock Fleming & Associates (hfa) as its marketing communications agency for key national growth markets.

Tremco Roofing is a North American provider of renovation, maintenance and repair solutions for nonresidential facilities’ roofing and building envelopes. The company provides products and services for the building envelope, including roofing, facades, parking decks and plazas. They are headquartered in Beachwood.

Teri Sciria, a Cleveland-area brand strategist and agency-search consultant, conducted Tremco’s review of various agencies. hfa will initially provide creative development for print, interactive and direct marketing; media planning; and public relations.

hfa’s first challenge is to market a new grouping of Tremco services in 2006.

“At Tremco we are eager to expand our product and service offerings in key markets, as well as enhance overall brand recognition,” said Leon Halip, vice president of vertical markets for Tremco Roofing. “The Tremco brand focuses on technical expertise and trust, and we are confident hfa will help us effectively craft and deliver this message to our target audiences.”

“hfa quickly became the logical choice to market Tremco,” Sciria said. “hfa’s branding successes, understanding of vertical markets, and initial creative solutions for Tremco’s challenges impressed us for all areas of Tremco communications.”

“hfa has the capabilities to provide Tremco with extensive integrated services, including advertising and strategic marketing; graphic design; full production; media; public relations; interactive; and research,” said Jack S. DeLeo, president/CEO of hfa. “Over the past 65 years this agency has built a reputation for marketing excellence, and we are extremely pleased to continue this tradition with Tremco.”

About Tremco Incorporated

Tremco Roofing and Building Maintenance is a worldwide provider of roofing restoration systems, repair services and custom-designed products and materials. It is a division of Tremco Incorporated together with Sealants/Weatherproofing and Euclid Chemical. Established in 1928 as a small manufacturer of roof cements and asphalt-based coatings in its headquarters city of Cleveland, Tremco Incorporated now has more than 3,000 employees around the world supporting the construction and maintenance and repair industries. For more information, visit www.tremcoinc.com.

About hfa

Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire and Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco Roofing and Building Maintenance, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through its Buzzwerks division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and its interactive division, Buzzwerks, are www.teamhfa.com and www.thebuzzwerks.com.

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