Jeweler Website Advisory Group: Learning From the Success and Failures of Other Jewelry Websites Jewelry website design firm starts educational program to help retail jewelry store owners recover from the recession by learning jewelry specific internet advertising. Totowa, NJ (PRWEB) January 7, 2010 Six years of jewelry website statistical data, combined with research from various style magazines and online search activity has been organized into small, comprehendible educational classes. The Jeweler Website Advisory Group (jWAG) is publishing a lot of research data about advertising and online marketing techniques related to jewelry stores in hopes to wake up the entire declining retail jewelry industry. Published research will give brick and mortar jewelry store entrepreneurs a real fighting chance to recapture jewelry sales lost to the internet e-tailors. Never before has empirical data been brought forth that ties together so many social aspects of marketing for the jewelry industry. The company JewelerWebsites.com hosts and maintains more than 312 jewelry related websites since 2003. Network traffic monitoring and anonymous user tracking since 2003 has reveled many interesting trends about search engine optimization and online marketing for jewelry stores. Matthew A Perosi, jWAG Founder explains, "We spent most of 2009 cross referencing our data with Google Insights and Google Trends and found we could predict keyword searches and specific vendor product sales." Additional research went into comparing educations from various SEO Experts like Bruce Clay, Brad Fallon and the late Corey Rudl. "There were many cases where we discovered typical online marketing techniques would actually be useless for the jewelry industry," explains Perosi; "Not all internet marketing or search engine optimization methods bring business to a jewelry website. Internet marketing for the jewelry industry is amazingly specific." George Blair IV, the Vice President of jWAG explains that "Most websites are trying to sell something over the internet, but there's only a few successful jewelry websites, and they are all national brands. Not enough jewelers are tapping into their own local markets, using their websites effectively and respecting the customer base they have." The goal of the Advisory Group is to "teach a jewelry store how to use Direct Response Marketing to make their customers read a physical ad, research online, and then get them to walk into the store." Starting January 10, 2010, jWAG is publishing different training daily. Training will be available in written format, as videos and also audio recordings. The same information will be provided through all three methods so the students can use whichever works best for them. Written lessons can will be available in eBooks format, PDF and standard web pages for printed for tactile learning. Videos will be available for viewing from the website, through TiVo or ordered as DVDs. Audio recordings will be available as mp3 downloads from the website. The official launch for the Jeweler Website Advisory Group is 01/10/10 at 01:10:10pm Eastern Time. In honor of the special date and time a special registration website was set up at jWAG11010.com. Matthew Perosi and George Blair will host a live web TV broadcast at http://www.jWAG.tv to demonstrate some of the research techniques. A live Q&A will be available through internet chat and telephone calls. A video archive of the broadcast will be available on the http://www.jWAG.tv website. Weekly live video Q&A training will be offered to interested students as part of the educational process. "Some people learn better through holding a book in their hand, some people like to listen to educational recordings on their iPod or in their car, some like to watch recorded videos, and some people just need to ask direct questions," explains Perosi, "To stay in business, we know the typical jeweler needs to work this education into their busy schedule. With four training methods available, it should be easy find the time to learn. JewelerWebsites.com believes they have research data not yet compiled by anyone else. The research shows the best time of the day to run a radio ad, the best day and time to send an email, the best phrasing to use on a highway billboard to improve customer retention. All this information was analyzed by cross referencing offline data to their own network traffic patterns and Google search traffic. jWAG will only accept one retail jewelry store per zip or postal code. "Jewelers can be confident that they will receive internet marketing techniques their competition is not," explains Blair. During the online signup process the website will disallow any new students if someone else in that same zip code is already registered. The Advisory Group also plans to hold live 3-day intensive training events as yet another way to educate. The first event is scheduled for March 5, 2009 and only students and customers of JewelerWebsites.com will be admitted. Non-students are welcome to contact us directly for possible passes to the Live Event. The jWAG training is available in non-paid and paid monthly subscriptions. The Gold Subscription is $197 per month and it grants full access to the library of data as well as live Q&A sessions. Jewelry store entrepreneurs should go to http://www.JewelerWebsiteAG.com to find out more. About Jeweler Website Advisory Group jWAG provides training for all jewelers. Remedial training is provided for jewelers just starting, and the training continues all the way up through advanced strategies such as off-page SEO Star Link Building and on-page SEO First Link Priority. All students can learn at their own pace and their own time, without pressure. jWAG and JewelerWebsites.com are both owned by Psi Prime, Inc., a website programming and design firm founded in 1994. With the launch of jWAG, Psi Prime's new mission is to empower owners of jewelry businesses with the website knowledge and business services they need to create thriving offline businesses. Psi Prime is one of only a few website and SEO firms that specialize in the jewelry industry. Contact:
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