Clarus Systems President and CEO, Brendan Reidy Interviewed About Competitive Advantage in Catalyst Strategies’ Sparks Digital Publication on Corporate Growth

Clarus Systems CEO , Brendan Reidy, shares professional insight on Competitve Advantage in today's enterprise

Redwood City, CA (PRWEB) January 12, 2010

Clarus Systems, Inc., a leading provider of integrated Voice over IP (VoIP) management software and services for Cisco Unified Communications, today announced that Brendan Reidy, President and CEOhas been featured in the Winter 2009 edition of Sparks: Ideas to Ignite Growth. Published by Catalyst Strategies, the publication features conversations with industry thought leaders about the challenges of defining and maintaining a competitive edge in today’s economy along with some best practices and personal insights.

Reidy is interviewed with Fortune 500 leaders: Judson B. Althoff, Senior Vice President, Oracle Worldwide Alliances & Channels and Jamie Moldafsky, EVP, Sales, Marketing, Strategy & Customer Management, Wells Fargo Home Equity Group. Each standalone interview is in a Q&A format that delves into the many practical issues corporations face in defining and maintaining a competitive advantage.

“Sparks is a new outlet we created to share valuable ideas and get companies to think more deeply about how to consistently achieve growth,” said Trish Hayward, Founder and Managing Partner, Catalyst Strategies. “We chose Clarus Systems because Brendan is a great strategic thinker and his success with Clarus and other organizations throughout his career shows how that thinking makes a difference.”

Reidy, who has experience in the venture, software and telecom areas, believes that competitive advantage encompasses every aspect of a company. “At Clarus Systems we view our competitive advantage as our people, our market knowledge, and even our financing,” says Reidy. His advice on how to develop and maintain a competitive advantage, also includes hiring top 10 percenters, protecting the company’s IP, and staying focused on the future needs of the customer.

Having a strong competitive advantage is important, particularly as the economy has been battering and even shutting down many companies – or forcing them to divest away and to change their core offerings. Reidy shared that “A lot of companies have not been investing in growth over the past year. They say, ‘It’s okay because our competitors aren't investing either.’ But that's not necessarily true. Our mantra this past year has been ‘Protect the IP, and grow high value capabilities driven by customer needs.

“We continued to ask customers what else they're looking for, and stay abreast of the market to look for anyone coming out with a disruptive technology that could potentially eliminate us, or strengthen us. And, we were able to significantly grow our revenues and cash position to give us another huge advantage against other venture backed companies in this economy,” added Reidy.

“We are pleased that Catalyst Strategies has chosen to include our views in Sparks,” said Reidy. “There are many pivotal decisions we need to make every day which all lead to the end goal of advancing our company and people. Sparks drills down to the relevant issues and I, too, am learning from the other executives who have been interviewed. This is a good way for companies to get solid ideas validated and put into practice.”

The Sparks publication is available on Clarus Systems’ Web site: http://www.clarussystems.com/news/press_releases.php

About Catalyst Strategies
Since 1998, Catalyst Strategies’ mission has been to uncover market insights, devise practical strategies, and build high impact programs that deliver top line revenue for clients. Working with companies in the services and technology sectors – from early stage to Fortune 1000 – Catalyst Strategies specializes in growth strategy, product innovation and positioning, customer experience transformation, and sales and marketing acceleration.

Clients hire Catalyst Strategies initially for its expertise, best practices, and analytical rigor. They bring the firm back time and again for its ability to catalyze decisive action that delivers tangible market results. For additional information, please visit http://www.catalyststrategies.com

About Sparks
Catalyst Strategies seeks to be a catalyst for business growth, a spark that ignites momentum and positive change. Sparks is our Q&A series designed to fire up ideas about growth. Each edition features interviews with respected business leaders who share their insights and expertise on a current hot topic related to business growth. To access previous editions of Sparks, please visit http://www.catalyststrategies.com/about/catalyst-strategies-sparks.htm

About Clarus Systems
Clarus Systems, Inc. (http://www.clarussystems.com) a global leader in enterprise VoIP management software and services, provides integrated testing, troubleshooting, and monitoring for Cisco Unified Communications systems. Clarus’ award-winning VoIP management suite, ClarusIPC Plus®, maximizes Cisco Unified Communications performance and availability through automated testing, performance monitoring, configuration management and business intelligence reporting. Clarus VoIP testing and monitoring ensures the highest voice quality and proactive management that empowers unified communications. The company attributes its success to its roster of customers which includes Global 100 enterprises in financial services, healthcare, energy, communications, as well as system integrators, resellers and managed service partners.

For additional information, please visit http://www.clarussystems.com.

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