Turnkey System Helps Casinos Leverage Data Gleaned from Measuring Degree to Which They Have Guest Advocates

It’s not enough that casinos understand the importance of having guest advocates. It’s not enough that they measure the degree to which they have advocates. They need a turnkey system that puts the measurement data to use.

(PRWEB) February 8, 2006 -- It’s not enough that casinos understand the importance of having guest advocates. It’s not enough that they measure the degree to which they have advocates. They need a turnkey system that puts the measurement data to use.

The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry, and its Web site http://www.CasinoCustomerService.com.

Tip:

“Casinos that understand the importance of guest advocates and measuring the degree to which they have advocates are on the right path to creating more growth in the future. However, it’s not likely casinos will know how to use the advocate measurement data to generate future growth. Therefore, they must have a system in place to gather the data, put the data into action, make people accountable for leveraging it and keep the process rolling forward smoothly. They need a turnkey system that will make all that happen.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocateindex.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Contact

Martin R. Baird

Robinson & Associates, Inc.

http://www.casinocustomerservice.com

http://www.advocateindex.com

480-991-6420

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