Complimentary e-zine on Proprietary Physician Intelligence

HCPro to distribute proprietary physician intelligence via e-zine for pharmaceutical professionals

Marblehead, MA USA (PRWEB) February 9, 2006 -- HCPro, Inc., a leading health care publisher and multi-media education company announces the launch of “Product Management Advisor,” a complimentary, monthly newsletter for pharmaceutical marketing professionals.

“The mission of Product Management Advisor is to share with pharma marketers key findings from HCPro’s weekly and monthly physician practice subscription products,” says Paul Nash, Director of Business Development for HCPro. “We have one-to-one relationships with our panels of physician respondents. They’re our customers and they trust us.”

HCPro publishes daily and monthly subscription newsletters for physicians, including “The Doctor’s Office,” and “Private Practice Success.” In addition, it publishes dozens of books and special reports and produces training audio conferences and videos.

“HCPro understands that physicians’ top priority is their patients. For years our newsletters have provided the practical advice doctors need to make managing the business side of the medical practice as painless as possible,” says Lauren McLeod, HCPro’s Group Publisher of physician practices. “We are considered the ‘go to’ resource for physicians who want objective information to improve their operations.”

Regular benchmarking surveys and “round table” discussions with editorial advisors keep HCPro staff writers on the pulse of pressing practice management issues. Product Management Advisor will regularly share the data and intelligence gathered from these forums with its readers. Each issue will also include voice-of-customer interviews with thought leaders and private practice physicians.

For example, the February 2006 issue will report findings from a 2005 ‘hot button’ benchmarking survey which asked physicians to rank practice management and technology topics in order of interest. (Staff productivity and electronic medical records were the most pressing.)

“Product Management Advisor will deliver insight pharma marketer’s can’t get anywhere else. We’re not trying to get the physicians’ perspective on a particular drug or their perception of it. We ask them directly what the issues are to get a feel for the real pressures they face,” explains Nash, who runs HCPro’s custom publishing division. “Our reputation among physicians and our reach ensures this is information that industry professionals can act on.”

To subscribe to Product Management Advisor, call Maureen Croce at 877/437-4267 and mention source code EE43933A or visit www.hcmarketplace.com and click on the free e-zine button.

Visit us online

http://www.hcmarketplace.com

Contact: Paul Nash

HCPro, Inc.

200 Hoods Lane

Marblehead, MA 01945

Phone: 781-639-1872 ext 3138

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