Blue Clover Hires Trey Roeder as Director of Operations

Blue Clover - a versatile, On and Off-line Branding™ firm fusing strategic online and traditional marketing communications - has hired Trey Roeder as its Director of Operations.

San Antonio, TX (Vocus) January 13, 2010

Blue Clover - a versatile, On and Off-line Branding™ firm fusing strategic online and traditional marketing communications - has hired Trey Roeder as its Director of Operations. Blue Clover mixes electronic branding through award-winning websites, e-commerce, SEO and content manageable systems with traditional tools including name and logo development, TV, radio, multicultural, public relations, direct mail, and special event planning.

As Director of Operations, Roeder is responsible for establishing accountability across the entire organization and delivering operational insight within the production, administration and finance departments. Roeder delivers financial oversight and accuracy by developing and maintaining rolling budgets for each department and the organization as a whole. He establishes priorities for the organization to ensure client commitments are maintained and expectations are exceeded, as well as developing and maintaining processes and procedures companywide to drive organizational perfection and allow for profitable, sustained top line growth. Roeder also promotes a corporate culture that elevates employee satisfaction and boosts employee morale across the organization.

Before joining Blue Clover, Roeder worked for Miner Fleet Management Group in San Antonio as its Director of Construction Operations and its Project Manager/National Account Sales. He was recognized as a Top 5 Sales Representative in 2006 and Top Sales Representative in 2007 and 2008.

Roeder has his Bachelor of Science degree in Mechanical Engineering from the University of Texas at Austin, and is currently pursuing a Master of Business Administration with a concentration in Operations Management and Finance from the University of Texas at San Antonio. Roeder is also an active member of Toastmasters International.

“I am extremely fortunate to have found an organization in Blue Clover that shares my same core values and commitment to excellence.” said Roeder.

“Operations is a special and important aspect of all businesses,” says José B. Sena, President, CEO, Blue Clover. “Trey not only brings the experience and the energy, but he also embodies what Blue Clover stands for today and what it will stand for tomorrow.”

BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera (Executive Creative Director), and Chris Gilbert (Finance Director). The growing staff now includes 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations, media planning and buying, strategic planning, and web-based communication experience from around the world. Within the past two years, the firm has opened offices in Mississippi and Dallas, TX.

This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s Regional Design Annual (the most comprehensive competition annual in the design profession), several awards in the 2009 annual Art Directors Club of Houston Awards Show (including the highest award: one of only five Judges’ Picks); San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena; and 2008 and 2009 Association for Women in Communications Proliner Awards for national Public Relations campaigns.

Blue Clover’s past and present client list boasts more than 120 local and national clients, including Physicians Health Choice (a physician-owned company, PHC is a Medicare Advantage organization contracted by Medicare and is headquartered in San Antonio, Texas); Cook Inlet Region, Inc. (CIRI) (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $12.1 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Bank of San Antonio (locally owned bank with $142 million in assets and services that include commercial banking, private client services, real estate financing, treasury management and personal banking); MISYS (an application software and services company that provides innovative, integrated solutions and services for the banking, treasury and capital markets and health care industries); Furr’s (there are more than 54 Furr's Family Dining and Furr's Fresh Buffet locations, in a half-dozen western and southern states); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).

More information on Blue Clover is available at (210) 223-5409, http://www.blueclover.com or info(at)blueclover(dot)com. Follow Blue Clover on Facebook and Twitter.

MEDIA CONTACT:
Jeanne Albrecht
(210) 223-5409
jeanne(at)blueclover(dot)com

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