Can Emotional Intelligence Improve Sales And Marketing Management?

Audio tutorial teaches critical skills for developing emotional intelligence in business. You'll also learn the only definition of emotional intelligence for your customer loyalty program.

Norfolk, VA (PRWEB) May 22, 2006 -- Center for Strategic Relations announces an audio tutorial on emotional intelligence in business. This program shares the definition of emotional intelligence and answers the question, "Can emotional intelligence improve sales and marketing management?" Improve your customer loyalty program; listen to this program at http://iunctura.com/xt/8962

Charles J. Wolfe, an expert in leadership development for Fortune 100 firms nationwide, outlines his "Emotional Roadmap" that shows listeners how to deal with emotions in selling to improve your customer loyalty program.

An example of using emotional intelligence in selling: Imagine you're about to enter a negotiation for the largest sales opportunity your company has ever seen. To apply the "Emotional Roadmap" to this high pressure selling situation, take the following steps:

1. Identify every critical to a decision to buy.

This goes beyond determine the names of decision makers and includes discovery of key influencers, opinion makers, and could include individuals outside the prospective firm.

2. Outline which emotions motivate each individual.

With Google and Social Networking this research is no longer as time consuming. Determine the disposition and emotions connected to this buying decision.

3. Understand the new emotions each individual desires.

Selling involves stimulating pain as a decision maker is moved toward a desired positive emotion. Your sales efforts will bridge their current situation toward their desired destination.

4. Manage emotional context during the entire negotiation.

Enter the conversation in the mind of your buyers; help them translate where they are to where they want to be as a result of ownership. Help buyers get what they want through what you offer.

Program also provides a definition of emotional intelligence that improves your ability to motivate decision makers, along with explanation on how to use emotional intelligence in your customer loyalty program while building business relationships.

Oriented to the sales and marketing management responsible for cultivating loyal customers through their employee's efforts. You'll discover a humanistic way of looking motivating your team and buyers. To listen to this tutorial now, visit http://iunctura.com/xt/8962

The Center for Strategic Relations helps sales and marketing management turn relationships into profits guaranteed. For information about obtaining your CD copy of this tutorial, and training resources for your sales team; write EMOTIONAL INTELLIGENCE TUTORIAL, Dept DG04, PO Box 8874, Virginia Beach, VA 23450.

Charles J. Wolfe provides leadership development, executive coaching, team building, and organization development services. A nationally sought-after speaker whose clients include Xerox, Fleet Bank, Sheraton Hotels, and many more Fortune 100 firms.

Consultant Charles J. Wolfe Available for Interviews

Media review copies and specialty articles are available upon request.

CONTACT: Justin Hitt, Phone: +1 (757) 282-7779

Dept DG04, PO Box 8874, Virginia Beach, VA 23450

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