Palo Alto Software Announces New Site for Marketing Managers and Business Owners

Mplans.com provides tips, tactics and strategies to help small business owners and marketing managers better identify and communicate with key target customers.

Palo Alto Software has launched www.mplans.com, a website that is dedicated to being the definitive source of content for marketing specialists and business owners. The site is a one-stop destination for marketing managers and business owners who are working to raise the profile of, and establish positioning for, their products, services and businesses.

This site represents a landmark step forward in providing free information to those in need of resources specifically related to creating marketing and advertising plans. The site seeks to make pragmatic marketing information easier and quicker to collect, and more accessible to entrepreneurs and marketing managers everywhere.

The Mplans.com website is a logical offshoot from Palo Alto Softwares phenomenally successful www.bplans.com, reported to be the most heavily trafficked business planning site in the world. Bplans.com is designed to support the planning needs of a myriad of industries, providing access to resources, reports, information, and software -- a powerful advantage when writing a successful business plan. Mplans.com leverages the successful format of bplans.com as it focuses on marketing planning.

The Mplans.com website includes a variety of resources to help marketing and communications specialists develop complete marketing and media plans, including:

·    30 FREE sample marketing plans for a variety of industries

·    Marketing and advertising planning software

·    Articles relating to commonly asked marketing questions

·    On Target: The Book on Marketing Plans" online edition.

The launch of Mplans.com will be followed by ongoing updates and enhancements as a routine part of maintaining the site.

About Palo Alto Software

Palo Alto Software, founded by president Tim Berry in 1988, develops, publishes and markets software products for use with personal computers. Business Plan Proä is the best-selling business plan software in the U.S. retail market, according to NPD Intelect (formerly PC Data). Palo Alto Softwares other products include Web Strategy Proä, Marketing Plan Proä, Cash Plan Proä, Advertising Plan Proä, and Business Plan Toolkitä for Mac. Palo Alto Softwares product line offers know-how" solutions that has made it the market leader in its category. Palo Alto Softwares award winning site www.bplans.com continues to be one of the highest traffic sites in the small business arena, offering numerous business planning resources. Palo Alto Software is a privately owned corporation based in Eugene, Oregon. More information about Palo Alto Softwares products is available on the company website, www.paloalto.com.

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