Palo Alto Software Launches Advertising Planning Product

Palo Alto Software unveils its latest planning product software, Advertising Plan Pro. Designed specifically for those involved in advertising and marketing efforts, Advertising Plan Pro is designed to smooth the challenging task of creating and implementing an integrated marketing campaign.

Palo Alto Software unveils its latest planning product software, Advertising Plan Pro. Designed specifically for those involved in advertising and marketing efforts, Advertising Plan Pro is designed to smooth the challenging task of creating and implementing an integrated marketing campaign.

Advertising Plan Pro is an indispensable tool for optimizing media decisions. No other software package takes the user so comprehensively step-by-step through the marketing communications process, enabling the management of multiple objectives across a variety of media.

Deciding how much advertising should cost-and how much should be invested in making sales grow-is a challenge for even the most experienced marketing and advertising experts. And validating that investment to others can be even more difficult. Advertising Plan Pro enables managers to make the most out of their advertising by planning before they act.

Advertising Plan Pro also helps advertising and account mangers ensure that the goals of their clients are in line with their advertising company proposals. It is a powerful new software tool that will help increase the efficiency of their account management relationships, improve the quality of their creative strategy documents, and assure they are in line with client goals and objectives.

With content from integrated marketing communications (IMC) specialists, this tool will help to produce a detailed plan to ensure that advertising efforts are well structured, effectively implemented, and work with other marketing tools and business elements to reach and influence a target audience.

Key Features

Advertising Plan Pro guides you through

·    Detailed analysis of the promotional opportunity

·    Evaluation of the target market

·    Development of brand, corporate and positioning strategies

·    Outlining specific IMC objectives

·    Development of evaluation procedures

·    Estimating a IMC budget

Finally, if managers need to present a report to a client or colleague, Advertising Plan Pro gathers the text and numbers and produces a high quality report with full color charts and graphs.

For more information about Advertising Plan Pro, go to www.paloalto.com.

About Palo Alto Software

Palo Alto Software, founded by president Tim Berry in 1988, develops, publishes and markets software products for use with personal computers. Business Plan Pro is the best-selling business planning software in the U.S. retail market, according to NPD Intelect (formerly PC Data). Palo Alto Softwares other products include Web Strategy Proä, Marketing Plan Proä, Cash Plan Proä, and Business Plan Toolkitä for Mac. Palo Alto Softwares product line offers know how" solutions that have made it the market leader in its category. Palo Alto Softwares award-winning site www.bplans.com continues to be one of the highest traffic sites in the small business arena, offering numerous business planning resources. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon. More information about Palo Alto Softwares products are available on the company website, www.paloalto.com.

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