The Market for Festival Tourism is Growing as Tourists Become More Sophisticated and Experienced

Research and Markets (researchandmarkets.com/reports/c32974) has announced the addition of Travel and Tourism Analyst – Festival Tourism to their offering.

Dublin (PRWEB) February 17, 2006 -- Research and Markets (http://www.researchandmarkets.com/reports/c32974) has announced the addition of Travel and Tourism Analyst – Festival Tourism to their offering.

The term ‘festival tourism’ is used here to encompass a vast array of events, from Western music concerts to devout religious festivals, glitzy sports contests to natural phenomena. What binds these events together is their value as a marketing tool for tourist boards worldwide, and their undeniable impact in gaining publicity and providing a knock-on effect in terms of extended stays and travelling itineraries.

With tourists becoming more well travelled and sophisticated, special events tourism is a growing market, and whilst tourists in the European short-haul market are increasingly adept at self-packaging their visits around the international events calendar, for long-haul destinations, tour operators are already exploiting people’s desire to attend events in places where they lack the necessary confidence and experience.

This report is part of the "Travel and Tourism Analyst" subscription. Travel & Tourism Analyst provides an examination of the travel industry, sector by sector, focusing on all the latest transport, accommodation and technology issues and highlighting developing outbound travel trends and niche markets.

Combining the latest tourism data from the most authoritative sources and unique, independent analysis, it provides a level of market-explanation that can help create focused marketing and shape effective tourism policy at the highest level.

For more information visit http://www.researchandmarkets.com/reports/c32974

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

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