Retailers Refocus Pricing Efforts in 2010, New Study Finds RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "Getting Back to Good: Retail Pricing 2010." The research shows retailers continuing to invest in core pricing capabilities, with a broader view of how price optimization fits within the retail enterprise. The data also finds stores and competitors playing less of a role in determining prices, as retailers try to recover from 2009. Miami, FL (PRWEB) January 28, 2010 RSR Research's latest report, "Getting Back to Good: Retail Pricing 2010" shows retailers continuing their emphasis on pricing capabilities as a key to their top-line recovery in 2010. These findings are based on a survey of 123 retailers in the fall of 2009. The report can be downloaded at http://www.retailsystemsresearch.com/_document/summary/1043. The research was supported by Revionics, SAS, Retalix, and Parker Avery. "It was fascinating to see a significant shift away from relying on stores for customer and pricing expertise by our retail respondents this year," said Nikki Baird, Managing Partner at RSR Research and co-author of the report. "It's no longer about getting front-line expertise out of the store and into the enterprise - thanks to cross-channel and social media, stores no longer have the best picture of prices that move local consumers. That now comes from a wider view of customer insights and behavior." "If you think about where retailers were even five years ago, and especially given the economic circumstances of the last 18 months, the industry has really moved very fast to accommodate merging pricing and customer insights," adds Paula Rosenblum, also a Managing Partner at RSR Research and co-author of the report. "Winning retailers - those that outperform their peers in year over year sales - are particularly focused on turning these insights into a sustainable process." "Getting Back to Good: Retail Pricing in 2010" contains analysis of the business drivers, opportunities, and organizational constraints surrounding retail pricing and promotions, as well as recommendations for creating successful pricing capabilities. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here: http://www.retailsystemsresearch.com/_document/summary/1043 ###
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