BackBeat Media Strengthens Management Team

Appoints Online Ad Industry Vet Doug Detlefsen As Sales Director

Durham, NH (PRWEB) February 28, 2006 – Doug Detlefsen, a 16-year veteran of the online advertising industry – most recently as an associate publisher with IDG – will join the management team at BackBeat Media as Sales Director.

“Doug’s vast experience and knowledge will help us target new clients for our growing network of online communities and podcasts,” said Dave Hamilton, president and co-founder of BackBeat Media. “We’re thrilled to have him on board.”

Prior to his work with IDG as an associate publisher for several online publications, Detlefsen held a variety of positions in online and newspaper advertising sales and business development. Detlefsen will work from his Livermore, California office, working closely with BackBeat Media co-founder and vice president for sales and marketing Greg Snyder.

“With the recent launch of a podcast network and ongoing growth of its existing online communities, this is an exciting time to be joining BackBeat Media,” said Detlefsen. “With a strong network of web communities and growing network of podcasts, BackBeat Media offers advertisers more access to some of the most desirable demographics than any other advertising network.”

About BackBeat Media

BackBeat Media is a publisher service agency representing the advertising and operations activities of online communities and podcasts, helping them to grow their businesses. Founded in 2000 by Dave Hamilton and Greg Snyder, BackBeat Media works closely with advertisers like Apple, Microsoft, Alias Software, Shure and others to en-sure they reach demographically desirable web communities. Sites and podcasts are selected for quality of content, professionalism, credibility and the ability to reach a particular community niche. For more information, visit BackBeat Media's web site at http://www.backbeatmedia.com.

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